Leading B2B publisher will leverage data provider for more complete view of subscribers
OMAHA, Neb., May 1, 2017 /PRNewswire/ -- Infogroup Data Solutions, the leading provider of business and consumer media management solutions, has been selected as the data management service provider for PennWell Corporation, a business-to-business (B2B) media and information company.
PennWell Corporation publishes 27 trade publications and 200 newsletters across 11 different verticals, including oil and gas, power, renewable energy and more. The publishing company has partnered with Infogroup Data Solutions to deliver advanced media management services to increase market share across PennWell's target verticals. Additionally, the publishing company looks to leverage Infogroup's data modeling and acquisition offerings to gain a more complete view of its subscriber base and create stronger event invite lists.
Infogroup's profiling solutions will also help PennWell better monetize its own data assets. Through Infogroup, this data is also available to other marketers seeking to target highly specific audiences that align with PennWell's subscriber base. Partnering with Infogroup, PennWell can connect current and potential advertisers with more detailed insights about their subscriber database for more advanced targeting efforts.
"We're excited to add another industry-leading media and information firm to the fold," said Gretchen Littlefield, president of Infogroup Data Solutions. "PennWell has been a global leader in several markets for decades, and this partnership will help solidify that position as well as better utilize their valuable data assets."
"Infogroup's approach to data compilation has proven to help marketers across a wide set of industries effectively understand and reach their customer base, especially within publishing," said Mike Iaccarino, chairman and CEO of Infogroup. "It is a privilege to work with one of the top B2B publishing companies, and we look forward to helping them achieve superior results with our media management and data strategy services."
To learn more about Infogroup, please visit www.infogroup.com.
Infogroup is a big data, analytics and marketing services provider that delivers best in class data-driven, customer-centric technology solutions. Our data and software-as-a-service (DaaS & SaaS) offerings help clients of all sizes, from small companies to FORTUNE 100™ enterprises, increase their sales and customer loyalty. Infogroup provides both digital and traditional marketing channel expertise that is enhanced by access to our proprietary data on 245MM individuals and 25MM businesses, which is distributed real-time to our clients.
About PennWell Corporation
Founded in 1910 in Tulsa, Oklahoma, USA, PennWell Corporation is a privately held and highly diversified business-to-business media and conference and exhibition company that provides quality content and integrated marketing solutions for the following industries: Oil and gas, electric power generation and delivery, hydropower, renewable energy, water and wastewater, lasers and optoelectronics, fiber-optics and cable, aerospace and avionics, LEDs and lighting, fire and emergency services, and dental. PennWell publishes over 130 print and online magazines and newsletters, conducts 40 conferences and exhibitions on six continents, and has an extensive offering of books, maps, websites, research and database services. In addition to PennWell's headquarters in Tulsa and several other U.S. locations, the Company has two major offices in London, England.
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SOURCE Infogroup Data Solutions