Informa Announces Industry's Premier Market Research Event

NEW YORK, July 12, 2016 /PRNewswire/ -- The KNect365 division of Informa, the world's largest conference organizer, is formally announcing their annual The Market Research Event (TMRE). The event's theme is "Command the Boardroom: Leveraging Insights as a Vehicle for Influence" and will take place October 17-20, 2016 in Boca Raton, FL.

As one of the largest premier insights conferences of the year, TMRE brings together the best in the industry to discuss technology, disruptive trends, professional skill development, hot new sectors and the future customer. Over four days, more than 1,500 executives will share ideas and hear from the most influential leaders across over 20 industry verticals.

"Every year we up the ante on The Market Research Event," says Andrew Mullins, CEO Knowledge & Networking Division, Informa Plc. "This year we're bringing a lot of heavy hitters to the podium to drive home how critical consumer research and insights are to success of the overall business. Attendees will learn about the most cutting edge advances in technology and research, attain a more in-depth and holistic level of understanding of their customers, all with an eye towards how to apply this for impactful business growth."

TMRE will host more than 100 discussions on topics ranging from, "The Next Generation Market Research Function: Six Skills to Make your Team Future Proof" to "Research Resources: Gone in 60 Seconds," tying in consumer insights for interactive discussions that cover all aspects of business. Notable C-suite keynote speakers, John Mackey, CEO of Whole Foods Market and Disney Director and Storyboard artist, Francis Glebas, will be joined by other industry leaders in delivering insights on their executive experiences with market research, current consumer trends, and the future of marketing in business.

"As trends evolve, so do consumer behaviors, making it that much harder to keep up with what customers are thinking," says Andrew Mullins. "Our keynotes at TMRE are the industry trendsetters and the best people to speak to how ever-changing trends are influencing consumers. By opening up the floor to a variety of key influencers, businesses can learn how to connect trends and behaviors to their own industry verticals quickly and in a way that makes sense for their brand."

For the first time, and in true boardroom fashion, the conference will also be hosting "TMRE town halls." During morning breaks, leaders will be put in the spotlight to discuss hot button issues like vendor-client relationships and the upcoming U.S. Presidential Election as it relates to insights to keep things interesting and ideas flowing.

For more information, or to register for The Market Research Event, click here.

About KNect365
Informa's Knowledge & Networking Division, which operates as KNect 365, is the world's largest conference provider. It connects communities through to face and online events as well as digital services, enabling specialist groups to connect, network and share insights and learning.

The KNect365 portfolio of training, learning, conference, advisory and congress events is centred around communities in key industry verticals, including finance, life sciences, and technology, providing the highest-quality content and thought leadership alongside platforms for connecting and collaborating, giving our customers real advantage.

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SOURCE Informa

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