NEW YORK, Nov. 1, 2017 /PRNewswire/ -- Informa Engage, the global leader in marketing services, launches Market Spotlights, digital environments on a trending topic that provides information buyers need to drive their business. These content sites serve as a data furnace for insights on highly desirable niche B2B audiences. Those insights can then be used to target and engage like audiences. Market Spotlights leverage Informa's leading brands and strong relationships with professional decision makers to capture rich engagement data, the number one content marketing challenge for marketers (Source: Informa Engage).
"Combining the data and marketing services capabilities of Informa Engage with Informa's vertical market expertise we are able to identify industry business needs quickly deploying turnkey opportunities for marketers to get in front of business buyers," said Kate Spellman, president, Informa Engage.
Two Market Spotlights have already launched. IndustryWeek's Manufacturing Day launched on National Manufacturing Day to explore the facets of the manufacturing industry and to inform communities about manufacturing in today's modern world. The site helps to educate the next-generation about career opportunities, modern manufacturing and improve the perception of manufacturing throughout the country.
Fleet Owner and American Trucker's The ELD Mandate is dedicated to helping fleet owners tackle implementation and compliance issues around the December 11 Electronic Logging Devices (ELD) mandate deadline. The site offers critical ELD related research, technologies/solutions and industry resources, connecting fleet owners with the sellers of the required Department of Transportation-certified electronic hardware required for fleets.
About Informa Engage
We connect marketers with B2B decision makers. By combining unrivaled reach, deep knowledge of specialist markets and sophisticated marketing we engage buyers – activating real results for marketers.
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SOURCE Informa Engage