InformationWeek Accelerates Its Green Initiative in 2010, Expands the Number of Digital Issues

2009 Reader Adoption Fuels 8 Additional Digital Issues and Extends Green Commitment in 2010

Jan 13, 2010, 09:00 ET from TechWeb

SAN FRANCISCO, Jan. 13 /PRNewswire-FirstCall/ -- TechWeb's InformationWeek, the market-leading business technology media brand, announced an expanded schedule of digital issues in 2010 on the heels of its highly successful "green strategy" launched and delivered in 2009. In 2010, 12 of InformationWeek's 36 magazine issues will be solely available as a digital edition, an increase to the 4 digital issues offered in 2009.  For more information on InformationWeek's upcoming 2010 digital issues, please visit: http://createyournextcustomer.techweb.com/home/products/lead-generation/informationweek-digital-issues/

InformationWeek is leading the technology media market with a 10-year plan to offset its carbon footprint and jump started in 2009 with the addition of digital-only InformationWeek Magazine issues.  Direct environmental benefits of InformationWeek's green initiative are the elimination of the recycling and printing process, which create carbon, chemical and water reductions.   In tandem with the digital issues, InformationWeek made a commitment to invest with nonprofit organizations that focus on the protection and restoring of damaged forests globally.  InformationWeek donated nearly 20,000 trees to American Forests in 2009.

In addition to the positive impact on the environment, business technology professionals have embraced InformationWeek's interactive PDF-based digital design and format.  Subscribers, who must qualify for the magazine, have shared their feedback for InformationWeek Digital issues, including:

  • "Great usability! Loved it! This issue is a leading edge model and direction for others to follow." Chief User Experience Architect, Insurance Company
  • "I have been enjoying the electronic version of InformationWeek.  Keeps the trend going faster!  The new format is the best for everyone. I can even read these on my iPhone."  VP/Group Manager, Financial Services Company
  • "I love the new format, thanks for switching to digital..."  CSO & SE Director, Security Company
  • "Bravo for the paperless edition. No reason not to make this the standard from here on out. You have my vote!"  Vice President, Manufacturing Company

"This approach is truly valued by our audience and the marketer, and is good for the planet," said John Siefert, SVP and Publisher, InformationWeek Business Technology Network.  "The long view content delivered in our printed magazines is now delivered in our digital issues with an interactive interface.  Both formats provide a unique ability for our subscribers to link to in-depth content resources we have across the network, including InformationWeek's Analytics Research Reports."

America Forests is the nation's oldest citizen conservation group and has been planting trees for forest restoration since its founding in 1875. In 1988, American Forests launched Global ReLeaf to foster the planting of trees to cool the globe. Since then, more than 25 million trees have been planted in all 50 states and 24 countries. Recognizing the urgent need for millions more trees to offset the warming of our planet, American Forests seeks to plant 100 million trees by the year 2020.

"We appreciate InformationWeek's commitment to creating a healthier world for all of us," said Deborah Gangloff, American Forests' executive director. "Their gift of nearly 20,000 trees through our Global ReLeaf campaign brings us an important step closer to our goal. We look forward to our continued partnership with InformationWeek to help cool the planet."

About InformationWeek Business Technology Network (http://www.informationweek.com/)

The InformationWeek Business Technology Network provides IT executives with unique analysis and tools that parallel their work flow--from defining and framing objectives through to the evaluation and recommendation of solutions. Anchored by InformationWeek, the multimedia powerhouse that looks across the enterprise, the network scales across the most critical technology categories with online properties like DarkReading.com (security), IntelligentEnterprise.com (application architecture), NetworkComputing.com (networking and communications) and PlugintotheCloud.com (cloud computing). The network also provides focused content for key IT targets, such as CIOs, developers and SMBs via InformationWeek Global CIO, Dr. Dobb's and InformationWeek SMB, as well as vital vertical industries with InformationWeek Financial Services, Government and Healthcare sites. Content is at the nucleus of our information distribution strategy--IT professionals turn to our experts and communities to stay informed, get advice and research technologies to make strategic business decisions.

About TechWeb (http://www.techweb.com/aboutus)

TechWeb, the global leader in business technology media, is an innovative business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb produces the most respected and consumed media brands in the business technology market. Today, more than 13.3 million* business technology professionals actively engage in communities created around our global face-to-face events such as Interop, Web 2.0, Black Hat and VoiceCon; online resources such as InformationWeek, Light Reading, Network Computing, and Insurance & Technology; and market leading, award-winning InformationWeek, Wall Street & Technology, and Advanced Trading magazines. TechWeb also provides end-to-end marketing services ranging from next-generation performance marketing to integrated media, market research and analyst services. TechWeb is a UBM company, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

*13.3 million business decision-makers: based on number of monthly connections across TechWeb brands.

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