SAN FRANCISCO, May 30, 2013 /PRNewswire/ -- UBM Tech's InformationWeek was named Social Media Star by Min's for a range of success metrics including number of followers and audience engagement. Min's full list of Social Media Stars was released last week.
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In selecting the Min's Social Media Stars, its editors utilized its proprietary Boxscores, which track a range of success metrics in the media industry including Facebook and Twitter following and gains. In addition to looking at gross following and growth in these social networks, they factored in brands' audience and circulation, as well as their reach in conventional channels, against what they are achieving in social media. Min's editors also factored in innovation and sophistication in audience engagement based upon what they've observed in the media industry.
"We are excited to be recognized as a social media star," said Rob Preston, Editor In Chief. "As more and more business technology professionals turn to social media as a means to connect with InformationWeek editors and their peers, our technology communities continue to flourish with lively discussions and engagement."
InformationWeek was one of two technology media brands honored with the prestigious Social Media Star award. Other media properties named to the list include: Cosmopolitan, National Geographic, The New Yorker, People, Rolling Stone, and TIME.
This latest accolade follows last week's announcement by BtoB Magazine naming InformationWeek as one of its Media Power 50 – a list of the most powerful B2B advertising vehicles.
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About UBM Tech
UBM Tech is a global media business that brings together the world's technology industry through live events and online properties. Its community-focused media and events provide expertly curated content along with user-generated content and peer-to-peer engagement opportunities through its proprietary, award-winning DeusM community platform. UBM Tech's brands include EE Times, Interop, Black Hat, InformationWeek, Game Developer Conference, CRN, and DesignCon. The company's products include research, education, training, and data services that accelerate decision making for technology buyers. UBM Tech also offers a full range of marketing services based on its content and technology market expertise, including custom events, content marketing solutions, community development and demand generation programs. UBM Tech is a part of UBM (UBM.L), a global provider of media and information services with a market capitalization of more than $2.5 billion.
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