InformedDNA Names Duffy Oelberg Senior Vice President of Business Development

ST. PETERSBURG, Fla., June 17, 2014 /PRNewswire-USNewswire/ -- InformedDNA announced today the appointment of Duffy Oelberg as the Senior Vice President for Business Development. Oelberg will be responsible for the development and implementation of the company's strategy for identifying and capitalizing on new opportunities to expand its portfolio of clients. Oelberg will also serve on InformedDNA's executive leadership team that is responsible for managing all company operations.

"As we continue to establish our unique and deep expertise in the appropriate use of genetic tests, we are seeing a rising demand from health plans, hospitals and large employers for our genetic benefit management solutions," said InformedDNA's CEO David Nixon. "Adding Duffy to our team puts us in a strong position to take advantage of existing opportunities and explore new ones."

In leading the business development team, Oelberg will be responsible for strengthening the business development infrastructure and creating new strategies to demonstrate InformedDNA's value for existing and potential clients. On a day-to-day basis, he will be forging new customer relationships with health plans, as well as engaging with current customers to encourage organic growth.

"I am thrilled to be joining the passionate and skilled team of genetics specialists at InformedDNA," Oelberg said. "Helping health plans achieve high quality, cost-effective care has been a consistent goal throughout my career and it fits perfectly with InformedDNA's approach to supporting its customers."

Oelberg brings more than 25 years of experience in managed healthcare business development to his new role. Prior to joining InformedDNA, he served as regional vice president for national accounts at Hanger Prosthetics and Orthotics. Previously, he led the national sales team for Coram, a leading provider of specialty infusion and pharmacy distribution services. Oelberg is active in the local Manatee county chapter of the American Cancer Society.

About InformedDNA
InformedDNA brings the promise of personalized healthcare to life by helping individuals and healthcare providers better understand family health history and genetics. InformedDNA is the authority on the appropriate use of genetic testing – leveraging the expertise from the largest network of independent genetic specialists to help ensure health plans, hospitals, employers, community clinicians and patients all have access to the highest quality genetic services. InformedDNA's key offerings include clinical genetic counseling, genetic testing utilization management, and personalized hereditary risk assessment and prevention solutions.

SOURCE Informed Medical Decisions, Inc. (InformedDNA)