Infosys and Formula E Launch AI-Powered Race Centre, Taking Fan Experience to Pole Position
New digital platform leverages Infosys Topaz to deliver real-time insights that will redefine innovation for race day and beyond
BENGALURU, India, March 20, 2026 /PRNewswire/ -- Infosys (NSE: INFY) (BSE: INFY) (NYSE: INFY), a global leader in next generation digital services and consulting, and Formula E, the world's first all-electric FIA World Championship, today announced the launch of a new AI-powered Race Centre. Powered by Infosys Topaz, the Race Centre places fans at the center of the action, using intelligent data to create an immersive race-day experience powered by cutting-edge innovations in AI and digital technology.
In its second year as Formula E's Official Digital Innovation Partner, Infosys is advancing from data-led insights to deeply immersive fan engagement. The Race Centre operates as a unified platform to display AI commentary, interactive gamified features, static explainer videos, weather tracking, race control updates, PIT BOOST & ATTACK MODE tracking, and in-sync storytelling. By blending race feeds with AI-driven content, the platform enhances how fans understand racing action and keeps them connected during the off-season.
Key features of the Race Centre Include:
- Generative AI Commentary Engine: Built on Topaz's applied AI foundation, this feature delivers real–time, context–aware race narration.
- Podium Predictions & 'PIF Driver of the Race' Fan Voting: Interactive engagement features that allow fans to predict podium outcomes during practice and qualifying sessions. Fans can also vote for the 'PIF Driver of the Race' encouraging participation and excitement around potential race outcomes.
- PIT BOOST Tracking: An interactive feature that lets fans track the mandatory fast–charging pit stop in select races and see how it impacts driver positions and race momentum through clear visuals.
- Selected Driver Event Tracker: A feature that allows users to better understand the race development for any individual driver by providing the timeline of their key moments (Overtakes & ATTACK MODE deployment) at any point during the race.
- Agentic AI for Data Orchestration: Topaz agents seamlessly process and integrate over 1.5 million data points across each race including race control updates that feed into the Race Centre dashboard to showcase race positions, and car movements in a 2D racetrack visualization.
Combining race data, AI-driven insights, and rich digital content across a single platform, the Race Centre supports fans throughout the entire race lifecycle - from practice sessions and qualifying rounds to race day and beyond. By unifying these capabilities into one scalable digital destination, the platform supports Formula E's strategy as one of the world's fastest–growing sports attracting younger, digitally native audiences, enabling tailored storytelling and strengthening fan loyalty across global markets.
Jeff Dodds, Chief Executive Officer, Formula E, said, "Formula E's vision is to lead the future of sustainable motorsport, and technology is the catalyst that continues to push our sport forward. With Infosys, we're elevating how fans experience every lap with clearer insights, more interactive moments, and greater accessibility to the stories unfolding on and off the track. The Race Centre, powered by Infosys, helps fans feel closer to the race. Looking ahead, this platform sets the stage for a smarter, more connected future in which innovation and electric racing move forward together."
Sumit Virmani, Global Chief Marketing Officer, Infosys, said, "Formula E is a powerful platform to demonstrate how AI can reshape sports. With Infosys Topaz at the core of the new Race Centre, we are redefining the race–day experience with real–time, responsible AI insights that deliver seamless performance and engagement. This season, fans can expect intelligent commentary, deeper explainers, and richer interactions that extend beyond the broadcast window. Together with Formula E, we're building a futuristic blueprint of how AI can reimagine performance, storytelling, and experiences for millions of fans."
About Formula E and the ABB FIA Formula E World Championship
As the world's first all-electric FIA World Championship and the only sport-certified net zero carbon since inception, the ABB FIA Formula E World Championship brings dramatic racing to the heart of some of the world's most iconic cities providing an elite motorsport platform for the world's leading automotive manufacturers to accelerate electric vehicle innovation.
The Formula E network of teams, manufacturers, partners, broadcasters, and host cities is united by a passion for the sport and belief in its potential to accelerate sustainable human progress and create a better future for people and the planet. www.FIAFormulaE.com
About ABB
ABB is a global technology leader in electrification and automation, enabling a more sustainable and resource-efficient future. By connecting its engineering and digitalization expertise, ABB helps industries run at high performance, while becoming more efficient, productive and sustainable so they outperform. At ABB, we call this 'Engineered to Outrun'. The company has over 140 years of history and more than 110,000 employees worldwide. ABB's shares are listed on the SIX Swiss Exchange (ABBN) and Nasdaq Stockholm (ABB). www.abb.com
About Infosys
Infosys is a global leader in next-generation digital services and consulting. Over 330,000 of our people work to amplify human potential and create the next opportunity for people, businesses and communities. We enable clients in 63 countries to navigate their digital transformation. With over four decades of experience in managing the systems and workings of global enterprises, we expertly steer clients, as they navigate their digital transformation powered by cloud and AI. We enable them with an AI-first core, empower the business with agile digital at scale and drive continuous improvement with always-on learning through the transfer of digital skills, expertise, and ideas from our innovation ecosystem. We are deeply committed to being a well-governed, environmentally sustainable organization where diverse talent thrives in an inclusive workplace.
Visit www.infosys.com to see how Infosys (NSE, BSE, NYSE: INFY) can help your enterprise navigate your next.
Safe Harbor
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