Infusionsoft to Change Small Business Forever at DEMO Spring 2010

PALM DESERT, Calif., March 22 /PRNewswire/ -- Infusionsoft will present at DEMO Spring 2010 on its solution for small business growth, Email Marketing 2.0, which fixes the follow-up problem that's killing small businesses.

Today, Clate Mask and Scott Martineau, co-founders of Infusionsoft, will unveil the advanced Email Marketing 2.0 capabilities that allow entrepreneurs to kick-start growth by fixing the dirty little secret of small business: follow-up failure.

Entrepreneurs do a terrible job of following up with customers and prospects. As a result, they're leaving money on the table. They know it, but they don't know what to do about it. On-again, off-again marketing and failure to follow up with customers and prospects is at the root of this problem, which stems from three main issues:

1) Disjointed systems: The email system and the customer database don't naturally talk to each other, which amounts to a bunch of headaches for the small business owner.

2) Manual processes: In order to market, the small business owner has to go in and do the work every time. So any follow-up done is on a one-off basis and limited resources means it just doesn't get done.

3) Email only: The only chance the small business has of reaching customers is in an already cluttered inbox.

Infusionsoft is the first to marry email marketing and CRM all in one system that's driven by a powerful marketing automation engine that allows small businesses to send targeted email marketing that is dynamic and adapts to customer behavior.

With Infusionsoft, small businesses can deliver the right message to the right person at the right time and increase sales.

"Today's email marketing apps were created to help people stay in touch, but they totally miss the mark for small businesses," said Clate Mask, CEO and co-founder of Infusionsoft. "Email Marketing 2.0 is the way to fix the follow-up problem for small businesses. It's integrated. It's automated. And it's more than just email, so entrepreneurs can now market like big companies, on a small business budget."

"The reason we gather at DEMO each year is because the spirit of entrepreneurship drives business and innovation," said Matt Marshall, executive producer of DEMO. "Infusionsoft has identified the major issue plaguing entrepreneurs across the country and designed a solution specifically to drive small business growth."

For more information about how small businesses can benefit from Email Marketing 2.0 visit www.infusionsoft.com.

About Infusionsoft

Infusionsoft, the leader in Email Marketing 2.0, empowers small businesses to grow fast with targeted email marketing that automatically responds and adapts to customer behavior, increasing sales and customer satisfaction. The web-based solution combines advanced email marketing capabilities with a full-featured customer database (CRM), powerful automation and ecommerce all in one system. Infusionsoft Email Marketing 2.0 has been proven to double the sales of small businesses. The privately held, three-time Inc. 500 company is based in Gilbert, Ariz. and is funded by Mohr Davidow Ventures and vSpring Capital. For more information, visit www.infusionsoft.com.

About DEMO

Produced by the IDG Enterprise events group, the worldwide DEMO conferences focus on emerging technologies and new products innovations, which are hand selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying cutting-edge technologies and helping entrepreneurs secure venture funding and establish critical business. For more information on the DEMO conferences, visit http://www.demo.com/.

SOURCE Infusionsoft