ING DIRECT USA Announces "Cruise for Savings" in Los Angeles

Bank's Cafe Cruiser Hits the Road to Help Locals Kick-Start Savings with Scavenger Hunt and Prizes up to $5,000

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ING DIRECT USA

Jul 28, 2011, 12:11 ET

WILMINGTON, Del., July 28, 2011 /PRNewswire/ -- ING DIRECT USA, the nation's largest direct bank, is embarking on a tour through Los Angeles to spread some Savings, leaving prizes in its path to help local residents with a little Savings boost. ING DIRECT's Cafe Cruiser, a mobile bank on wheels, will hit the LA streets from July 30 through August 4, 2011, turning local residents into Savers along the way.

(Photo:  http://photos.prnewswire.com/prnh/20110728/PH43361 )

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ING DIRECT USA
ING DIRECT USA

(Logo:  http://photos.prnewswire.com/prnh/20100407/NY82932LOGO-b )

While the ING DIRECT Cafe Cruiser passes through LA, consumers will have the opportunity to win giveaways for ING DIRECT USA's Electric Orange(SM) Checking Account or Orange Savings Account(SM) by uncovering the location of hidden Orange Balls. LA residents can visit FindTheOrangeBall.com for clues on the location of these hidden prize balls and to follow the ING DIRECT Cafe Cruiser along its trip. With amounts ranging from $100 to $5,000 in prizes, the Orange Balls are designed to help LA residents kick-start their savings with ING DIRECT.

No purchase necessary. Must be 18. See Official Rules at FindTheOrangeBall.com.

ING DIRECT's "Cruise for Savings" and Savers Hunt Stops Include:

  • Saturday, July 30 (10 AM - 6 PM):

Gigi’s Farmer’s Market at The Americana
100 Caruso Ave, Glendale, CA



  • Sunday, July 31 (12 - 8 PM):

The Promenade at Westlake
100 Promenade Way, Westlake Village, CA



  • Tuesday, August 2 (12 - 8 PM):

Kids Club at The Commons at Calabasas
4799 Commons Way, Calabasas, CA



  • Thursday, August 4 (1 - 9 PM):

Sergio Mendes Concert and Rio DVD Release Event at The Americana at Brand
889 American Way, Glendale, CA





Interview Opportunity: Cleo Brown, ING DIRECT USA
Local consumers and participants in the activities

Photo Opportunity: ING DIRECT Cafe Cruiser
Consumers participating in Savers Hunt for Orange Balls
Existing activities taking place at each stop which the ING DIRECT Cafe Cruiser will participate in

Additional Details: The 40-foot ING DIRECT Cafe Cruiser was designed to continue ING DIRECT's efforts to cultivate a nation of Savers. The ING DIRECT Cafe Cruiser visits schools, community centers, malls and special events to educate, inspire and share the values of ING DIRECT USA.

About ING DIRECT USA

ING DIRECT, the nation's largest direct bank and largest thrift, is dedicated to inspiring Americans to become a nation of savers. Since its inception in 2000, more than 7.6 million Americans have entrusted their savings with ING DIRECT, building the bank to $91.3 billion in assets.  ING DIRECT has developed a comprehensive social media Savers Community, including Twitter, Facebook and it's We, The Savers blog.  For more information about ING DIRECT call 1-800-ING-DIRECT, and for information about its commitment to financial education visit Planet Orange(SM).  Style note to Editors: ING DIRECT is always capitalized and never referred to as ING.

MEDIA CONTACT:
Laura DiLello
[email protected]
302.467.6449

SOURCE ING DIRECT USA