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Iniciativas estratégicas de Worldhotels para 2016
  • USA - Italiano
  • USA - Français


News provided by

Worldhotels

Feb 03, 2016, 04:30 ET

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FRANKFURT, Alemania, February 3, 2016 /PRNewswire/ --

- Historias individuales de cada hotel-

Worldhotels da una perspectiva sobre las tres iniciativas estratégicas del grupo para el próximo año 2016. Bajo el paraguas de 'Tell your Story', todas las iniciativas se centrarán en las oportunidades que permitirán a los hoteles afiliados de Worldhotels a posicionarse mejor en el mercado mediante el fortalecimiento de la individualidad de cada hotel:  

  • 'Start with Why': Con el programa 'Start with Why', Worldhotels animará a todos los hoteles miembro a pasar por un proceso para descubrir el por qué individual de cada hotel (¿ Por qué los huéspedes se alojan en el hotel?) y contar su historia personal. La diferenciación de cada hotel se integrará como un punto de venta narrativo único de las operaciones, entrega de servicio y recursos de ventas y marketing.  
  • World Online: Desde que el mundo online se está haciendo más complejo con agencias de viaje online y ofertas de alojamiento no en hoteles, es todavía más importante para los hoteles desarrollar soluciones online de coste contenido y estrategias de ventas y marketing digitales. World Online representa una inversión en fortalecer las capacidades de marketing digital de Worldhotels y ofrece asesoramiento sobre cada fase del ciclo de reserva para impulsar reservas directas adicionales a los miembros del hotel.
  • The Co-operative: En 2016, Worldhotels ha establecido un fondo para apoyar a los grupos de hoteles que deseen invertir en programas de ventas y marketing cooperativos. Worldhotels podrá ofrecer a una contribución ejecutiva y financiera para las iniciativas mundiales bajo el título de 'Stronger Together'.

Más allá de las tres estrategias principales para 2016, también se lanzarán dos nuevos programas: The Worldhotels Nin Hao Guest Programme y World Luxury. El Worldhotels Nin Hao Guest Programme establecerá un mejor conocimiento para los hoteles en el creciente mercado de viajeros chinos y cómo gestionar y capitalizar las oportunidades e ingresos mediante enfoques únicos directamente en los hoteles. World Luxury representa un programa orientado a apoyar y atraer a los hoteles de lujo individuales así como a los consumidores de lujo a Worldhotels mediante actividades de ventas y marketing objetivas en el sector del lujo.

Las tres iniciativas estratégicas de Worldhotels para 2016 se han revelado en la Conferencia anual de Worldhotels celebrada en Grand Elysée Hamburg. Establecida en 1971, la Conferencia anual de Worldhotels se ha hecho inestimable para los hoteles del grupo no solo ofreciendo actualizaciones de la industria del viaje local y global y perspectivas de las tendencias de mercado, sino también ofreciendo oportunidades y soluciones. Cada año, la Conferencia anual se celebra en un sitio diferente y abre la nueva temporada empresarial. Este año, más de 350 hoteleros, representantes de ventas y expertos de la industria de todo el mundo participaron en el evento.  

Contacto de medios:
Kyra Zanner    
Worldhotels
+49(0)69-660-56-252    
[email protected]

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