INK Entertainment Partners with OE Collection

NEW LIFESTYLE BRAND FROM LOEWS HOTELS & RESORTS

TORONTO, May 15, 2015 /CNW/ - INK Entertainment today announced a strategic partnership with New York-based Loews Hotels & Resorts that will see Bisha, INK Entertainment and Lifetime Developments' private label luxury hotel, as the first hotel in newly launched lifestyle division, OE Collection.

The OE collection, a curated collection of intimate, original experiences, is a management-based platform to support existing or newly built independent hotels, mostly in the upper-upscale and lifestyle categories.

"Based on the firmly established identity of the Loews Brand and the trajectory of the future development process, we felt that this was the right time for Loews, and also the market, to launch our new innovative hotel management platform, the OE Collection," said Jonathan Tisch, Chairman, Loews Hotels & Resorts.

"I could not be more proud to have my namesake, Bisha, launch as the first hotel in the new OE Collection," says Charles Khabouth, CEO, INK Entertainment. "This collaboration is the result of a promising long-time partnership between INK and Loews Hotels & Resorts, and represents the next step of my vision to transform INK Entertainment into the leading hospitality and entertainment company in North America."

"Charles is a true tastemaker and an arbiter of style; his vision for Bisha is exactly what we are looking for as we create our new lifestyle brand, OE," said Constantine Dimas, Chief Business Officer, OE Collection. "We look forward to working with INK and Charles to grow the Bisha brand."

Bisha Hotel and Residences is the combined vision of the principals of two multi-award-winning firms – prominent real estate developers, Sam Herzog and Mel Pearl of Lifetime Developments, and legendary hospitality czar and trend-setter, Charles Khabouth of INK Entertainment. The team has also partnered with famed musician Lenny Kravitz of Kravtiz Design Inc. on a rock-inspired hotel floor that will accentuate the glamour and elegance behind Bisha's concept of creating a new kind of international living that is both iconic and artfully conceived.

Bisha is the newest private-label Hotel and Residences brand to originate in Toronto since Four Seasons Hotels and Resorts was introduced in the 1960s, and is set to open in 2016 at 80 Blue Jays Way in Toronto. With daring interiors designed by award-winning Munge Leung, Bisha will offer in-house entertainment, chic food and beverage service, cutting-edge amenities and personal services that will appeal to the jet setters and local trailblazers alike. Residents and guests will enjoy two bars, two restaurants, a 24-hour café, a 7,000 square-foot rooftop patio, and an infinity pool overlooking the city.

The two companies had previously announced a business alignment in 2013 with the opening of La Societé, an upscale Parisian style bistro from INK Entertainment in the Loews Hotel Vogue in Montreal.

About INK Entertainment
INK Entertainment is Canada's leading lifestyle and entertainment company. Operating since 1982, INK Entertainment has demonstrated an enviable ability to read the pulse of ever-changing cultural times and tastes, responding with a host of successful enterprises, including the Parisian-themed Bistro La Société (Toronto and Montreal), the deejay-headlined VELD Music Festival and a number of trendy nightclubs, including Uniun, Product, CUBE, Dragonfly, the Sound Academy Entertainment Complex, and Tattoo Queen West.

Headquartered in Toronto and helmed by visionary entrepreneur Charles Khabouth, INK Entertainment's innovative approach, fusing dining, lifestyle, entertainment and design has led the company to team up with several significant industry partners in Canada and the U.S.: Cirque De Soleil on the Beatles Revolution nightclub in Las Vegas; Loews Hotels and Resorts for La Société Montreal and several American-based projects in 2014-15; ICON Legacy for Weslodge, Patria, Citta, NAO Steakhouse and Storys Building and; Lifetime Developments for Bisha Hotel & Residences, the newest private label hotel and residence brand to originate in Toronto since The Four Seasons in the 1960s. For more information, visit www.inkentertainment.com or connect with INK Entertainment on Facebook and Twitter.

About Loews Hotels & Resorts
Headquartered in New York City, Loews Hotels & Resorts has three distinct brands, Loews Hotels & Resorts, Loews Regency and OE Collection. The company owns and/or operates 23 hotels and resorts across the U.S. and Canada, including the newly acquired Loews Regency San Francisco, situated in the heart of San Francisco's Financial District and the new 400-room Loews Chicago which debuted downtown in March 2015. Loews Sapphire Falls Resort, the fifth hotel in partnership with Universal Orlando, will open in June 2016. Located in major city centers and resort destinations from coast to coast, the Loews portfolio features one-of-a-kind properties that go beyond Four Diamond standards to delight guests with exciting, approachable and local travel experiences. For reservations or more information about Loews Hotels & Resorts, call 1-800-23-LOEWS or visit: www.loewshotels.com.

Like Loews Hotels & Resorts on Facebook: www.facebook.com/LoewsHotels 
Follow Loews Hotels & Resorts on Twitter: www.twitter.com/loews_hotels 
Watch Loews Hotels & Resorts on YouTube: www.youtube.com/LoewsHotels 
Read our Wish You Were Here Blog at www.loewshotelsblog.com

About Lifetime Developments
For over three decades, Lifetime Developments has had the foresight to know which land to develop, to select neighbourhoods across the Greater Toronto Area that are poised to thrive, and the residential and commercial expertise to create the places you want to live, work and dream in. From conception to completion, Lifetime continues to set new benchmarks for design innovation, architectural excellence and customer satisfaction.

Today, Lifetime is responsible for some of the City's most notable residences including Bisha Hotel and Residences – Toronto, Four Seasons Hotel and Residences Toronto, INDX Condos, Karma Condos, The Yorkville, The Bond and Liberty Market Building in Liberty Village.

SOURCE INK Entertainment

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