SAN FRANCISCO, Dec. 6, 2016 /PRNewswire/ -- InMobi, a global mobile advertising and discovery platform, today announced its global integration of Nielsen Digital Ad Ratings (DAR), the industry standard for digital ad measurement. This relationship allows advertisers to measure the demographic composition of the audiences reached via InMobi, through an industry-standard independent source.
This integration enhances InMobi's efforts to create a secure and trusted environment for media buys - both on its ad network and the InMobi Exchange programmatic channel. With this, advertisers can run tags from Nielsen DAR to verify the mobile age and gender of the targeted audiences. This feature is available on the ad network and also through private marketplace buys on the InMobi Exchange. Furthermore, InMobi has been certified by Nielsen for mobile in-app DAR in multiple markets globally, including USA, UK, France, Germany, Australia, India, Singapore, Indonesia, Philippines, Thailand, Malaysia, and Japan.
Nielsen DAR provides a comprehensive, next-day view of an ads online and mobile audience in a way that is comparable with Nielsen TV ratings. Powered by the largest user databases and the highest quality panel in the world, Nielsen DAR are the industry standard for digital audience measurement.
"Audience quality is a huge concern for advertisers," said Jeff Coon, VP of Global Alliances at InMobi. "We are committed to providing advertisers with the necessary measurement tools to build confidence in the quality of our audiences. The integration with Nielsen DAR will allow us to deliver our promise of quality, at scale, to advertisers in a measurable manner."
"We're excited to work with InMobi to leverage Nielsen DAR across their global network," said Andrew Feigenson, Managing Director of Digital at Nielsen. "Nielsen is committed to providing advertisers the insights they need to understand and connect with audiences across devices."
InMobi enables consumers to discover new products and services by providing contextual and personalized ad experiences on mobile devices. Through its revolutionary advertising and discovery platform, app developers, merchants and brands can engage mobile consumers globally. Recognized by Fast Company as one amongst the Most Innovative Companies in the world for 2016, InMobi reaches over 1.5+ billion unique mobile devices worldwide.