NEW YORK, SINGAPORE, LONDON and SAO PAULO, March 16, 2011 /PRNewswire/ -- The Mobile Marketing Association (MMA) (www.mmaglobal.com) and InMobi (www.inmobi.com), the world's largest independent mobile advertising network, today announced that InMobi has joined the MMA as a Global Premium Member. Already recognized as a global leader in the mobile industry, InMobi brings the future of mobile marketing to the forefront as the Founding Sponsor of the first ever MMA Mobile CEO Summit. InMobi's Founder and CEO, Naveen Tewari, will also be appointed as an honorary member to the MMA Global Board. InMobi joins Coca-Cola and Microsoft at the Global Premium Membership Level, the highest-level membership of the MMA.
The MMA Mobile CEO Summit is a must attend event for C-Level executives across the mobile ecosystem who want to define invention, innovation and standards over the next 3-5 years and beyond for mobile marketing. By invitation only, the Summit will spark the imagination of mobile executives and propel the industry forward by immersing attendees in a unique, future focused, and open environment for thought-leaders. The event will take place at the exclusive Casa de Campo Resort in the Dominican Republic on July 24-26, 2011. To request an invitation or for more information on the event please visit www.mmaglobal.com/ceosummit.
"We are privileged to welcome InMobi as a Global Premium Member of the MMA," said Greg Stuart, MMA Global CEO. "InMobi's commitment to leadership with the MMA is a testament to their dedication to the future growth of the Mobile Marketing industry. Their global footprint and foresight has enabled us to create a strategic asset with the CEO Summit, which will have a resounding impact on the future of the mobile industry. This is what leadership is all about."
"InMobi is passionate about pushing the limits of business and mobile technology," said Naveen Tewari, founder and CEO, InMobi. "Joining the MMA and helping build the first Mobile CEO Summit ensures we can advance our industry through collaborative research and thought-leadership on a wide range of mobile marketing topics that will help solidify the foundation and ensure the continued growth of mobile marketing. "
InMobi will also leverage its global network of 200 million consumers in 125 countries to provide research and consumer insights to the members of the MMA through:
- Monthly, ongoing reporting of network data from all regions including North America, Europe, Southeast Asia, Japan, India, Africa, Latin America, and the Middle East.
- Access to an in-house research team to provide survey research to enhance all MMA activities globally
- An on-going Thought-Leadership Research Series to inform MMA constituencies of key implications
Launched in November 2009, MMA's Premium Membership is the highest-tier membership for companies wishing to establish an advanced global leadership position across the Mobile Marketing Industry. MMA Premium Members currently include Alcatel-Lucent, Microsoft Advertising, The Coca-Cola Company and The Tribune Company. Premium Membership brings together "market-making" companies with the scale, scope, commitment and resources to effect genuine change benefiting the worldwide mobile marketing industry. These companies provide leadership by accelerating innovation, removing critical industry barriers and expanding industry awareness regarding the benefits of mobile marketing. Premium Members commit themselves to a long-term concerted and collaborative effort through the MMA to help build the industry.
InMobi is the world's largest independent mobile advertising network. With offices on four continents we provide advertisers, publishers and developers with a uniquely global solution for advertising. Our network is growing fast and we now deliver the unprecedented ability to reach 200 million consumers, in over 125 countries, through more than 31.5 billion mobile ad impressions monthly. We recently were selected as the 2010 AlwaysOn Global 250 Company to Watch in Silicon Valley. InMobi is venture-backed with marquee investors including: Kleiner, Perkins, Caufield & Byers and Sherpalo Ventures. The company has offices in London, San Francisco, Bangalore, Tokyo, Mumbai and Singapore.
About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 700 member companies, the MMA is an action-oriented organization with global focus, regional actions and local relevance. The MMA's primary focus is to establish mobile as an indispensable part of the marketing mix. The MMA works to promote, educate measure, guide and protect the mobile marketing industry worldwide. The MMA's global headquarters are located in the United States and it has regional chapters including North America (NA), Europe, Middle East and Africa (EMEA), Latin America (LATAM and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com.
SOURCE Mobile Marketing Association