InMobi Launches Sophisticated Mobile Remarketing Platform to Fuel Next Wave of e-commerce Growth in South Korea

Sep 20, 2016, 07:30 ET from InMobi

SEOUL, South Korea, September 20, 2016 /PRNewswire/ --

InMobi, a global mobile advertising and discovery platform, announced today that it is launching a mobile remarketing platform, powered by Miip, in South Korea.

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M-commerce sales in South Korea already account for 50% of overall retail e-commerce sales. Projected to grow to $29 billion over the next 3 years, m-commerce in the country is growing at a CAGR of 26.5%, higher than both e-commerce and retail. InMobi's remarketing solution, powered by Miip, will serve as a catalyst for online retailers to maximize revenues in this vibrant mobile commerce market.

Miip includes a series of innovations around ad experiences and targeting to improve user experience and ROI for advertisers. The remarketing platform helps advertisers activate users to make their first purchase, re-target existing users to drive incremental sales and re-activate dormant users. Unlike other solutions, InMobi's Software Development Kit (SDK) is also directly integrated with 30,000+ mobile apps that enable creative control to deliver a compelling storefront-like experience to users through engaging ads.

InMobi's remarketing platform has already delivered results exceeding industry benchmarks, for the biggest e-commerce companies globally, including Myntra and PayTM in India, and Nuomi in China. Organizations have seen up to 7% of mobile sales being driven through InMobi's remarketing platform and an ROAS (Return on Ad Spend) of 7.

Commenting on the launch of the remarketing platform in South Korea, Jayesh Easwaramony, VP and GM of APAC, Middle East and Africa at at InMobi said, "The remarketing platform will be critical in enabling e-commerce businesses in South Korea to extend beyond driving brand awareness and app installs, to increasing sales and transactions through mobile advertising. InMobi, with its reach of 28 mn unique users, and unique mobile-first advantage will serve as a catalyst for online retailers to scale their mobile revenues."

For more information on the remarketing platform, click here.

About InMobi 

InMobi enables consumers to discover new products and services by providing contextual and personalized ad experiences on mobile devices. Through its revolutionary advertising and discovery platform, app developers, merchants and brands can engage mobile consumers globally. Recognized by Fast Company as one amongst the Most Innovative Companies in the world for 2016, InMobi reaches over 1.5+ billion unique mobile devices worldwide.

Media Contacts:
Supriya Goswami