Innotrac and Demandware selected for Rodale Inc. eCommerce Launch

Jun 05, 2013, 11:59 ET from Innotrac Corporation

ATLANTA, June 5, 2013 /PRNewswire/ -- Innotrac Corporation (NASDAQ: INOC), a best-in-class commerce provider integrating digital technology, fulfillment, contact center and business intelligence solutions, today announced that Rodale Inc. has selected Innotrac and Demandware for its launch into eCommerce.

The new eco-luxury online store, Rodale's (, specializes in handpicked luxury and sustainably sourced goods. Rodale's offers stylish, well-made and consciously curated items across most retail categories that include apparel; accessories and beauty; kitchen and garden; fitness; bed and bath; gifts and books; and general care.  All products are carefully vetted in a rigorous process to ensure quality, performance and compliance with health-minded environmental standards.

"Rodale is a main stay in the healthy living category with its publications like Men's Health and Prevention magazine," said Larry Hanger, Senior Vice President, Client Services at Innotrac. "They have an extremely loyal customer base, and are moving to grow their brand through merchandise that resonates with health conscience consumers.  We are committed to helping them extend their brand presence all the way through to the customer's front door."

Innotrac partnered with Demandware to create a best-in-class eCommerce solution for Rodale's.  The new eCommerce site is powered by Demandware Commerce on the front end with Innotrac's OMS, CRM, fulfillment and business intelligence on the back end. 

"We selected Innotrac for our fulfillment and shipping needs and Demandware as our digital commerce platform provider because of their ability to provide world class solutions in their respective domains," said Anthony Astarita, Senior VP/General Manager, Digital & New Brand Development at Rodale Inc. "Their experience and expertise will help us provide a positive and user-friendly experience for our customers as we grow Rodale's."

About Rodale Inc. Rodale is a global lifestyle company with a mission to inspire and enable people to improve their lives and the world around them. Through a broad portfolio of award-winning media properties, Rodale engages with more than 70 million people around the world through multiple distribution channels, including magazines, books, online, mobile, e-commerce, direct-to-consumer, and video. Rodale publishes some of the best-known health and wellness lifestyle magazine brands, including Men's HealthPreventionWomen's HealthRunner's WorldBicyclingRunning Times, and Organic Gardening, and is one of the largest independent book publishers in the United States with a collection of bestselling titles that include Al Gore's An Inconvenient TruthThe End of Overeating: Taking Control of the Insatiable American AppetiteThe Kind Diet, Eat This, Not That! and The Honest Life. Widely regarded as a digital leader in the healthy living space with properties such as and RODALE'S, a new eco-luxury online store, the company continues to find new ways to connect with audiences across developing technologies. The company is also an established leader in direct-response marketing with more than 27 million active customers in its database. To learn more about Rodale, visit

About Innotrac

Innotrac Corporation, founded in 1984 and based near Atlanta, Georgia, is a best-in-class commerce provider integrating digital technology, fulfillment, contact center and business intelligence solutions to support global brands.  Innotrac's fulfillment, order management and contact center solutions are integrated with all major web platforms, and seamlessly integrate with any required partner technologies.  The Company employs sophisticated order processing and warehouse management technology and operates eight fulfillment centers and one call center spanning all time zones across the continental United States.  Innotrac Europe GmbH has a network of fulfillment centers, call centers, and returns processing facilities with operations in the UK, Germany, France, Denmark, Sweden, Poland, Austria, Italy, Switzerland, Ireland, Spain and the Netherlands. Connect with Innotrac at or

Information contained in this press release, other than historical information, may be considered forward-looking in nature.  Forward-looking statements are subject to various risks, uncertainties and assumptions.  Please refer to the Risk Factors discussed in Innotrac's 2012 Annual Report on Form 10-K and other filings on file with the Securities and Exchange Commission.  Innotrac disclaims any intention or obligation to update or revise any forward-looking statement whether as a result of new information, future events or otherwise.


Media Contacts:

Yolanda Kokayi Innotrac Marketing Manager 678-584-4096

Allison Falkenberry Rodale Inc. VP, Brand & Corporate Communications 212-573-0524

SOURCE Innotrac Corporation