Innotrac Announces 77% Increase in Orders Shipped During Holiday Season

Dec 06, 2012, 13:35 ET from Innotrac Corporation

ATLANTA, Dec. 6, 2012 /PRNewswire/ -- Innotrac Corporation (NASDAQ: INOC), a best-of-breed commerce provider integrating digital technology, fulfillment, and contact center solutions, today announced a 77% increase in the number of orders processed and shipped during "Cyber Five."

The five day period, spanning Thanksgiving Day to Cyber Monday, is widely considered the busiest shopping period of the year.  During this time, Innotrac processed a record-breaking 888,000 customer orders in 2012, versus 501,000 orders in the comparable period during 2011, representing a 77% increase year-over-year.

"We work with a strong group of brands, and they all had a great start to the 2012 holiday shopping season," said Robert Toner, Chief Operating Officer at Innotrac.  "With the shopping season expanded to include Thanksgiving night, we expected a big season.  We knew scalability would be critical, and have great teams in each facility focused on supporting our clients.  This means exceeding order expectations with every package shipped whether in or outside of the peak holiday season."

"We're very excited for our clients' success this holiday season," said Larry Hanger, Senior Vice President of Client Services at Innotrac.  "Over the course of holiday peak, we typically see an increase of 3 to 5 times the order volumes experienced during other times of the year.  Some of our clients have seen online sales increases over 250% during this year's Thanksgiving weekend, and it's only the beginning of the season.  This year, eCommerce is playing a more significant role in consumer holiday shopping, so our clients are putting their best marketing and promotional efforts out there; our job is to make sure those efforts translate into a great customer experience when the package arrives."

The number of orders represented includes only Innotrac's orders for direct–to-consumer eCommerce retail brands.

About Innotrac

Innotrac Corporation, founded in 1984 and based near Atlanta, Georgia, is a best-of-breed commerce provider integrating digital technology, fulfillment and contact center solutions to support global brands.  The Company employs sophisticated order processing and warehouse management technology and operates eight fulfillment centers and one call center spanning all time zones across the continental United States.  Innotrac Europe GmbH has a network of fulfillment centers, call centers, and returns processing facilities with operations in the UK, Germany, France, Denmark, Sweden, Poland, Austria, Italy, Switzerland, Ireland, Spain and the Netherlands.

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Information contained in this press release, other than historical information, may be considered forward-looking in nature.  Forward-looking statements are subject to various risks, uncertainties and assumptions. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those anticipated, estimated or expected.  Among the key factors that may have a direct bearing on Innotrac's operating results, performance or financial condition are competition, the demand for Innotrac's services, Innotrac's ability to retain its current clients, Innotrac's success in growing its existing client base, developing new business, Innotrac's ability to maintain or improve gross margins in the face of increasing revenues, reducing operating costs in response to reduced service revenues, realization of expected revenues from new clients, the general state of the  industries that the Company serves, changing technologies, Innotrac's ability to maintain profit margins in the face of pricing pressures and numerous other factors discussed in Innotrac's 2011 Annual Report on Form 10-K and other filings on file with the Securities and Exchange Commission.  Innotrac disclaims any intention or obligation to update or revise any forward-looking statement whether as a result of new information, future events or otherwise.

Media Contact:

Yolanda Kokayi Innotrac Marketing Manager 678-584-4096

SOURCE Innotrac Corporation