Innotrac Announces Completion of FitForCommerce Verification

ATLANTA, March 7, 2012 /PRNewswire/ -- Innotrac Corporation (NASDAQ: INOC), a best-of-breed commerce provider integrating digital technology, fulfillment, and contact center solutions, today announced completion of the FitForCommerce verification program.

The Company recently concluded a comprehensive assessment and verification of its eCommerce fulfillment and contact center solutions with FitForCommerce (FFC). A recognized industry leader, FFC conducts structured evaluations of eCommerce platforms, fulfillment services, interactive agencies, mobile services, PIM, and order management systems.

Innotrac's full suite of services including fulfillment, integration technology, order management, inventory management, warehouse management, returns management, payment processing and value added services were verified by a certified FFC analyst. Reviews of Innotrac's capabilities were validated through detailed proof points in twenty-four pre-defined technology and fulfillment categories.

"We are committed to offering a best-of-breed solution to our clients," said Marsha Chulick, Vice President, Business Development at Innotrac. "Third-party validations like 'FFC Verified' and 'ISO' are important certifications that provide unbiased analysis of a provider's capabilities. The FitForCommerce verification has become an industry standard in eCommerce technology and we are proud that Innotrac has successfully completed this process."

"The goal of the FFC Verified program is to set industry standards that help retailers in their selection of eCommerce providers," said Marc Appana, CIO & SVP, of Consulting at FitForCommerce. "Fulfillment and customer care are critical components of a successful eCommerce business. Providers like Innotrac that are FFC Verified, further prove their dedication to their clients and the industry."

Detailed descriptions of Innotrac's FFC Verified capabilities are available on eCommerceKnowHow.com.

About FitForCommerce
Sixty-seven percent of ecommerce projects end in failure due to poor planning or choice in solution. Working to bring that percentage down on a case-by-case basis, FitForCommerce has established itself as the leading boutique ecommerce consultancy by helping hundreds of online and multichannel retailers and manufacturers make informed ecommerce investment decisions. Using years of experience, state-of-the-art tools, strategic diligence and tactical planning, FitForCommerce helps retailers define business and technical requirements and find their "best fit" technology solutions - including ecommerce platforms, back-end systems and critical points solutions including mobile. eCommerceKnowHow.com, managed by FitForCommerce, is the eCommerce industry's most comprehensive knowledge base and educational resource. FFC Verification is a structured evaluation process for eCommerce provider solutions. For additional information, please visit www.fitforcommerce.com and www.eCommerceKnowHow.com.

About Innotrac
Innotrac (NASDAQ: INOC) was founded in 1984, with the goal of providing the highest quality fulfillment and customer care services to both our clients and their customers. We have an integrated network of eight fulfillment centers, along with a contact center in North America. Innotrac Europe GmbH, founded in 2011, has a network of fulfillment centers, contact centers, and returns processing facilities with operations in the UK, Germany, France, Denmark, Sweden, Poland, Austria, Italy, Switzerland and the Netherlands. Connect with Innotrac at www.innotrac.com or http://www.linkedin.com/company/innotrac.

Media Contact:
Yolanda Kokayi
Innotrac Marketing Manager
678-584-4096
[email protected]

Information contained in this press release, other than historical information, may be considered forward-looking in nature. Forward-looking statements are subject to various risks, uncertainties and assumptions. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those anticipated, estimated or expected. Among the key factors that may have a direct bearing on Innotrac's operating results, performance or financial condition are competition, the demand for Innotrac's services, Innotrac's ability to retain its current clients, Innotrac's success in growing its existing client base, developing new business, Innotrac's ability to maintain or improve gross margins in the face of increasing revenues, reducing operating costs in response to reduced service revenues, realization of expected revenues from new clients, the general state of the industries that the Company serves, changing technologies, Innotrac's ability to maintain profit margins in the face of pricing pressures and numerous other factors discussed in Innotrac's 2010 Annual Report on Form 10-K and other filings on file with the Securities and Exchange Commission. Innotrac disclaims any intention or obligation to update or revise any forward-looking statement whether as a result of new information, future events or otherwise.

SOURCE Innotrac Corporation