Innotrac Shares Findings of April eCommerce Benchmarking Study

Jun 25, 2012, 13:46 ET from Innotrac Corporation

ATLANTA, June 25, 2012 /PRNewswire/ -- Innotrac Corporation (NASDAQ: INOC), a best-of-breed commerce provider integrating digital technology, fulfillment, and contact center solutions to support global brands, today announced summary results of its latest SmartHub® eCommerce benchmark analysis, which was based on a sampling of orders placed in April of this year.

SmartHub® is Innotrac's research and strategy layer, providing clients and partners with consultative services, including end-to-end intelligence of the online retail purchase cycle.  From the pre-order site experience all the way through the final steps of the returns process, Innotrac's 56-point methodology analyzes each important customer touch point, charting retailers on everything from the checkout experience, to evaluation of the packaging material used in shipment.

"Online retailers are faced with a constantly changing landscape," said Marsha Chulick, Vice President of Business Development at Innotrac.  "There's been a lot of buzz over the last year around free shipping and free returns.  With SmartHub®, we're able to evaluate the trends and give our clients the actual data regarding new policies they may be considering." 

SmartHub® evaluated 100 leading U.S. e-retailers across six different product categories in April for its latest report, SmartHub® release 2.1.  Among the findings:

  • Nearly half of merchants surveyed charged between $6 - $11 for standard shipping, when free shipping offers or promotions did not apply. 
  • 86.74% of merchants surveyed promised delivery within 8 business days, with the bulk of that mix (68.38%) falling within the 4-7 day range; however, 83.5% of merchants were actually able to deliver within three days. 
  • Nearly 7 in 10 merchants require the customer to pay upfront for returns, thus putting the onus on the consumer to handle the details themselves despite heightened awareness of returns policies. 

"Traditionally, merchants have provided highly conservative delivery estimates; moving forward, this could prove detrimental to conversion," said Chulick.  "By leveraging simple customer data points, merchants should look to apply intelligence to this function as they would to any marketing campaign."

To download the white paper, visit

About Innotrac

Innotrac Corporation, founded in 1984 and based near Atlanta, Georgia, is a best-of-breed commerce provider integrating digital technology, fulfillment and contact center solutions to support global brands.  The Company employs sophisticated order processing and warehouse management technology and operates eight fulfillment centers and one call center spanning all time zones across the continental United States.  Innotrac Europe GmbH has a network of fulfillment centers, call centers, and returns processing facilities with operations in the UK, Germany, France, Denmark, Sweden, Poland, Austria, Italy, Switzerland, Ireland, Spain and the Netherlands.  Connect with Innotrac at or

Media Contact:

Yolanda Kokayi Innotrac Marketing Manager 678-584-4096

Information contained in this press release, other than historical information, may be considered forward-looking in nature.  Forward-looking statements are subject to various risks, uncertainties and assumptions. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those anticipated, estimated or expected.  Among the key factors that may have a direct bearing on Innotrac's operating results, performance or financial condition are competition, the demand for Innotrac's services, Innotrac's ability to retain its current clients, Innotrac's success in growing its existing client base, developing new business, Innotrac's ability to maintain or improve gross margins in the face of increasing revenues, reducing operating costs in response to reduced service revenues, realization of expected revenues from new clients, the general state of the  industries that the Company serves, changing technologies, Innotrac's ability to maintain profit margins in the face of pricing pressures and numerous other factors discussed in Innotrac's 2011 Annual Report on Form 10-K and other filings on file with the Securities and Exchange Commission.  Innotrac disclaims any intention or obligation to update or revise any forward-looking statement whether as a result of new information, future events or otherwise.

SOURCE Innotrac Corporation