InnovAge And Susan Sarandon Launch Campaign To Create Awareness Of Resources To Help Seniors Age In Their Communities

The "Aging in Place" campaign provides tips and information to seniors and caregivers

May 14, 2015, 11:07 ET from InnovAge

DENVER, May 14, 2015 /PRNewswire/ -- Senior care provider InnovAge and Academy Award winner Susan Sarandon today launched the "Aging in Place" campaign, which educates seniors and caregivers about the resources available to help aging adults live as long as possible in their homes and communities.

"The number of adults in the U.S. aged 50 and over is expected to grow to 132 million by 20301 and we know seniors who are able to grow old in their own homes and communities are more likely to have a better quality of life," said Maureen Hewitt, president and CEO of InnovAge. "We developed 'Aging in Place' to provide tools, including an online personal assessment to help identify the best ways for seniors to stay in their homes as long and as safely as possible."

Sarandon knows first-hand the difficulties of caring for a loved one. Even with her resources, Sarandon struggled to find the best services for her 92-year-old mother Lenora. Sarandon shares her story and those of other InnovAge participants at

"I understand the struggle of balancing the responsibility of caring for a loved one with all the other pressures of life. Finding the right living situation, support, and social opportunities for my mother has not been easy, even when there's been family nearby," said Sarandon. "That's why organizations like InnovAge are so meaningful and important. The ability to access a range of services, to be flexible and have people available to you who understand the daily challenges you face, helps provide peace of mind for everyone involved."

The "Aging in Place" website,, provides tips on caring for the elderly, webisodes hosted by Sarandon, a personal assessment to evaluate needs and an opportunity for caregivers to tell their own stories. 

Seniors featured in the webisodes discuss their struggles to remain living at home and share how they found solutions to keep them healthy and safely independent, while reducing pressures on their caregiver.

To learn more about aging at home, visit

About InnovAge

InnovAge empowers seniors and caregivers by creating a personalized roadmap for aging based on an individual's unique and evolving needs. As a leader in senior care, InnovAge guides and offers tailored solutions for aging adults and their families, with the goal of keeping loved ones independent and vibrant for as long as possible in their own homes. InnovAge has supported and cared for thousands of seniors since 1991 and currently operates in California, Colorado and New Mexico with nearly 1,000 employees. For more information, please visit

1 Joint Center for Housing Studies of Harvard University, "Housing America's Older Adults—Meeting the Needs of An Aging Population." Sept. 2014. Available

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