Innovation for Tomorrow - 14th Shanghai International Automobile Industry Exhibition to Open

SHANGHAI, Dec.13, 2010 /PRNewswire-Asia/ -- The 14th Shanghai International Automobile Industry Exhibition (Auto Shanghai 2011) will be held in Shanghai New International Expo Center from 21 to 28 April, 2011 with a brand new vision. The participation of automobile industry giants at home and abroad in the coming Auto Shanghai 2011 will once again prove that China, as the world's biggest automobile market, has its own unique charm.

Auto Shanghai 2011 is organized by China Association of Automobile Manufacturers, China Council for the Promotion of International Trade Shanghai Sub–Council and China Council for the Promotion of International Trade Automotive Sub–Council with Shanghai International Exhibition Co., Ltd. and Messe Muenchen International / IMAG Internationaler Messe- und Ausstellungsdienst GmbH as co-organizers. The special supporter is China Machinery Industry Federation, and the supporter is the Society of Automotive Engineers of China (SAE China).

The theme of Auto Shanghai 2011 is: "Innovation for Tomorrow" which reflects that global financial crisis is promoting a new technology revolution, and a new era with innovation explosion and rapid growth of industry emerging is coming. Green growth has become an inevitable trend. Facing the crisis, many countries called for "Green Politics and Economy" to make their development strategies. Green economy, low carbon technologies are booming and the competition for the commanding place in the future is becoming increasingly fierce. Product strategy is the core strategy of the Chinese automobile industry. Through science and technology innovation, such goals can be achieved. Low-carbon, green economy and sustainable development will be the themes of Auto Shanghai 2011 as well as eternal themes of the high-aiming Chinese automobile industry.

The event is held in the background of global focusing and rapid development of the automobile industry in China. According to the schedule, 19 and 20 April will be media days only available to news media, 21 and 22 April will be trade visitors' days. And from 23 to 28 April, it is open to the public. Auto Shanghai 2011 will use all 13 indoor halls and outdoor space including temporary halls of Shanghai New International Expo Center. The scale will be over 200,000 square meters, which will be the largest in its history. Among these, 11 indoor halls are for the car makers (W1-W3, E1-E7 and N5） - 2 more halls compared to last time. Components manufacturers will occupy 2 indoor halls (W4, W5) and outdoor temporary halls. Commercial Vehicles area, section for auto tire / auto audio devices and function area such as media area, VIP lounge, press rooms and the press center will be located outside.

International Giants Show High Attention, New Brands Emit Brilliant Lights

From booth scale to exhibiting investment, global car makers will achieve a higher standard than the past. German car makers like Volkswagen, BMW, Audi and Porsche will attend with brand new profiles. Bugatti and SEAT under VW will make their first appearance. BMW will set its own record with a 4000 square meters' booth and brand new booth design as well as exhibits. Japanese car makers such as Toyota, Honda and Nissan will exhibit with their sub-brands. US automotive giants GM, Ford and Chrysler will gather together again. In addition, N5 will be set up as a luxury cars hall, gathering Ferrari, Maserati, Aston-Martin, Bently and Rolls-Royce. It's worth mentioning that new brands such as DS (manufactured by Changan and PSA) and the joint brand of DFM and Yulon will participate in Auto Shanghai for the first time with high taste and new profiles, becoming members of the Auto Shanghai Family.

Independent Brands Appear in High-Key

Auto Shanghai 2011 is no doubt the best stage for local car makers to show their strength and brand. Top six local automobile groups FAW, SAIC, DFM, CHANGAN, GAC and BAW will gather again and each will enlarge their booths to a new scale to bring their independently developed product or mass-produced cars. Both FAW and DFM Group will double their space compared to last time and apply outdoor booths for commercial vehicles. SAIC and SGM will go on the tradition of a "joint hall", publishing a series of new cars. Besides them, other local car makers will also be seen at the event, making domestic independent brands bloom like a hundred flowers After the acquisition of Volvo's passenger cars' business, Geely will continuously enlarge their scale of exhibition. Combining the obvious advantages of its battery business and electric cars, BYD now is in a positive preparation of Auto Shanghai 2011. Furthermore, domestic independent brands like Chery, Brilliance, Great Wall, JAC, Haima, Southeast, Lifan, Hafei, Zoety and Dongfeng Liuzhou Automobile will bring their own new cars.      

Commercial Vehicles and Components Participate Actively

In the commercial vehicle area, FAW Jiefang, DFM, SAIC, Benz, CNHTC, MAN, Foton and JAC will continue exhibiting. CNHTC and MAN will exhibit jointly for the first time, showing trucks with the latest engine technology provided by MAN and the advanced heavy trucks with TGA technology. The largest commercial vehicle manufacturer Daimler Group will exhibit in Auto Shanghai with its Benz trucks as always. After 6 years, the second largest group in commercial vehicle industry, Volvo, will bring their commercial vehicles and Sunwin Bus into the exhibition again in 2011, showing the latest electric bus and advanced technology. Top ranking international automotive components manufacturers will participate enthusiastically. Global auto components giants like BorgWarner, Eaton, Bosch, Continental, ThyssenKrupp, ZF, Johnson Controls and Faurecia group will take part in the exhibition for the first time, ready to launch a promotion at Auto Shanghai 2011.

Premiere of Design Area

It is the first time that Auto Shanghai will have a car design area which is based on exhibits like concept car and prototype car, gathering first class design companies and studios around world. Including worldwide famous design companies like Pininfarina always used by Ferrari, I.D.E.A. and ICONA from Italy, V-ENS form Korea, a famous design company in Asia, Sivax from Japan as well as famous local car design companies and institutions like TJ Innova. The concept cars and prototype cars are definitely state of the art and will show visitors how the future automobile design will be developed. The founding of car design area is a highlight of Auto Shanghai 2011 which will lead it to a road towards an international superior automotive event.

Series of Side Events Establish Cooperative Platform

1. Media Days: 19-20 April. Major exhibitors will hold press conferences at booths or meeting rooms. The agenda will be announced on the official website on time.

2. Summit Forum: The forum will be held in 18 April at the Shanghai Grand Ballroom in Kerry Hotel Pudong Shanghai. Nation governors, local governors and CEOs from Chinese and multinational automobile manufacturers will be invited to deliver speeches, and have discussion on the automobile manufacturer mode and the development of the Chinese automobile industry in the "Twelfth Five-Year Plan".

3. Car Design Night: The 2011 Shanghai car design night will be held at i-bar of Intercontinental Shanghai Pudong Hotel on 19 April. World-famous designers in the auto industry will be gathered together once again.  

4. Technology Seminars: In order to further promote and shift Auto Shanghai 2011, many technology seminars will be held during the exhibition, such as buyers' conference, match-making between car makers and components manufacturers as well as meeting of the supply chain. What is particularly worth mentioning is the "On-Vehicle Electronics Forum between Taiwan Province and China". The forum will start a brainstorm regarding the possibility of the future development in on-vehicle electronic systems and provide a good opportunity for both sides of the Straits to study technology and exchange information.

Human-Oriented Service Concept

In more than 20 years' show history of Auto Shanghai, the organizers always aim to offer human-oriented service a more comfortable environment for the exhibitors, visitors and media. They believe that the satisfaction and recognition of exhibitors, visitors and media is one of the key criteria for a world-class exhibition.

The auto show will extend one day for public visiting, providing visitors more sufficient time to fully experience the event. Besides on-site tickets sales, the organizers will add several new ways of ticket booking like online and via telephone, networks and stores. Moreover, a pre-registration system will be set up for the media on the official website in order to help media report the event on time. The press center (exclusively sponsored again by Dunlop) will provide an excellent working condition in which the journalists can distribute news on time. Different forms will be used to make a comprehensive report of the event to enhance the reputation and influence of Auto Shanghai 2011. Apart from providing convenient exhibition facilities, the organizer is focused on safety of the exhibiting, visiting, fire, prevention, public security and catering to build a wonderful, successful, and safe Shanghai International Automobile Industry Exhibition.

For more detailed information please visit:

http://www.autoshanghai.org  http://www.china-autoshow.com

SOURCE Shanghai International Exhibition Co. Ltd.