Innovative Cosmetics Company Develops World's First Visual Fragrance™ Technology
Mar 22, 2018, 08:33 ET
TEL AVIV, Israel, March 22, 2018 /PRNewswire/ -- Innovative cosmetics company Amkiri Ltd is delighted to announce the launch of the world's first ever 'visual fragrance™' technology.
The Amkiri team, made up of business, design, engineering and chemistry experts, has developed and successfully patented a technology comprised of scented 'ink' which is applied to the skin via specifically developed applicators, allowing the user to apply and create body art infused with fragrance.
Bridging the worlds of scent and colour, Amkiri has created a product for the beauty industry which enables consumers the complete freedom of multisensory self-expression.
The company was founded by Shoval Shavit – a designer and entrepreneur, David Chissick – an experienced businessman and innovation entrepreneur, and Aliza Shavit - a chemistry expert.
The founders and wider Amkiri team have worked extensively to scientifically and technologically develop a sophisticated, yet simple to use, high-end product which embodies cosmetics, body art, tattoos and fragrance, all in one.
The product range comprises a first-of-its-kind liquid, similar in its form to crème-like ink, which combines both colour and quality fragrance. The long-lasting formula is applied to the skin via Amkiri's proprietarily developed beauty applicators, including a Brush Wand, FreeHand Wand, stencils and stamps.
The innovative and patented technology of Amkiri allows fragrance to be carried in liquid 'ink' and worn visually on the skin, while ensuring the scent remains true to itself and lasts for up to 12 hours.
In addition, the unique Amkiri 'ink' adapts to the natural elasticity and movement of the skin, enabling any visual designs created by the user to dry smoothly and remain long lasting.
This new patented technology has been developed to carry any fragrance and colour.
Amkiri, is due to make a selection of products available to consumers in May 2018, with a wider launch later in the year. The company is building significant partnerships with several global brands in the beauty, fine fragrance and retail sectors and will announce the nature of those relationships in due course.
Founder Shoval Shavit says: "As a designer, and a very visual and expressive person, I initially came up with the notion of Amkiri for my own personal needs. I have always loved fragrances, fashion and cosmetics, and kept trying to blend the three while experimenting constantly.
I asked myself how I could create a fragrance that is visual? I wanted to blend makeup, tattoos and fragrances in one product. Fast-forward three years, and with fantastic co-founders, investors and team, we have made this dream come true, with a product which has been designed for all, that we can't wait to share with everyone."
Co-Founder and Chairman David Chissick says: "Moving from idea to execution was the biggest challenge. Developing this technology meant pushing the boundaries. We needed to create a whole new category in the beauty industry, which involved formulating fragrance in a colour form, and inventing applicators which did not exist. We have been lucky to have the highest-level multi-disciplinary team of experts on our team, as well as amazing supportive partners, all of whom helped bring this idea to life, and overcome the challenges we faced.
"We have received reassurance and excitement from the industry's top entities and are in ongoing business discussions, on all corporate fronts, with a view to cooperate with beauty, fashion, and financial entities which share our vision."
Howard Socol, former Chairman and CEO of Barneys, New York, added: "I have spent 40 years in the retail industry observing consumer reaction to products, and what stands out to me most about Amkiri is how people of all ages and from all walks of life react to the experience for the first time.
"Whenever someone sees Amkiri, their instinctive response is to ask to try it out on themselves, followed by immediately enquiring where and how they can purchase the product. I have rarely viewed such spontaneous consumer excitement."
Notes to editors:
About Amkiri Ltd
Founded in 2014, Amkiri Ltd is a beauty innovation company with offices in Israel and New York.
Led by a team of experienced business, design and chemistry experts, Amkiri Ltd has scientifically developed a sophisticated Visual Fragrance™ patented technology and product range which embodies cosmetics, colour, fine fragrance, body art and tattooing, for the first time ever in the beauty industry.
Devised to encourage women and men to tap into their own creativity and 'multi-sense self-expression' Amkiri keeps the consumer at heart, providing them the ultimate freedom of self-expression.
SOURCE Amkiri