Innovative Eyewear Takes Center Stage at MIDO 2025 with Reebok Smart Eyewear Line Launch

MIAMI, Feb. 5, 2025 /PRNewswire/ -- Innovative Eyewear, Inc. (Nasdaq: LUCY; LUCYW), the developer of ChatGPT-enabled smart eyewear under the Lucyd^®, Nautica^®, Eddie Bauer^® and Reebok^® brands, is pleased to announce its participation in MIDO 2025, the world's leading eyewear exhibition, from February 8th to 10th in Milan, Italy. This event is an invitation for all to witness the worldwide debut of our Reebok Smart Eyewear line, crafted for active and connected lifestyles. The event marks a significant milestone for the company as it unveils its much-anticipated Reebok Powered by Lucyd Smart Eyewear line to a global audience.

Experience the Future of Eyewear
Visitors to the Lucyd booth (Padiglione 2, Stand L75) can get a first look at the new Reebok Smart Eyewear line, designed for active lifestyles. The collection integrates wearable audio technology with lightweight, sport-focused frames, offering hands-free connectivity and open-ear audio. Featuring an upgraded audio system, the eyewear delivers enhanced clarity and deeper bass, all at a price comparable to traditional designer frames.

Key Features of the Reebok Smart Eyewear Line

• Hi-Fi Sound Performance: Our state-of-the-art acoustic engineering delivers crystal-clear open-ear audio, elevating every moment with rich, immersive sound.
• Enhanced Audio Technology: Professionally tuned hi-fi speakers and upgraded amplifiers ensure deeper bass, richer tones, and seamless soundscapes for music, calls, and navigation.
• Seamless Connectivity: Effortlessly integrates with voice assistants and fitness apps for hands-free convenience.
• Durability and Comfort: Crafted with lightweight yet robust materials to support active lifestyles.
• Customizable Lenses: Offers options for prescription, polarized, and transition lenses, adapting to diverse needs

This launch is not just a showcase of innovation, but also a testament to the growing demand for smart eyewear utility across various lifestyles and industries.

Interactive Experiences and Product Previews

Attendees will have the opportunity to:

• Test the Reebok Smart Eyewear features in real time, experiencing how they seamlessly enhance everyday tasks.
• Preview current & upcoming collections, including the Lucyd Lyte, Nautica, Eddie Bauer, and Armor Smart Safety Eyewear Collections, and explore how these products meet diverse lifestyle needs.
• Meet with Innovative Eyewear's product designers and technology experts to gain deeper insights into the development process and future innovations.

A Glimpse at the Future

In addition to unveiling the Reebok Smart Eyewear line, Innovative Eyewear will provide exclusive previews of its next-generation products. Attendees can explore the Lucyd Lyte Collection, Lucyd Armor Smart Safety Glasses, and the latest collections from Nautica and Eddie Bauer, showcasing the company's dedication to addressing diverse market needs—from fashion-forward consumers to safety-conscious professionals.

Why MIDO 2025?

As the premier platform for eyewear innovation, MIDO attracts global leaders in fashion, technology, and optical solutions. "MIDO is the perfect stage for us to introduce the Reebok Smart Eyewear line," said Harrison Gross, CEO of Innovative Eyewear. "This launch is a culmination of years of research and development into what we believe is the ideal sport smart glasses, which will deliver immense value to an underserved segment of smart eyewear customers and prospective users. We are proud to continue Reebok's legacy of athletic innovations with the brand's first connected eyewear."

Visit Us at MIDO 2025

Innovative Eyewear's debut at MIDO 2025 underscores its commitment to innovation, unveiling transformative products designed for every move and every moment. Whether you are an urban commuter, fitness enthusiast, or tech trendsetter, our smart eyewear redefines what's possible. Be sure to visit Padiglione 2, Stand L75, from February 8th to 10th, and join us in shaping the future of eyewear technology. For more information or to book a sales appointment, please contact us at [email protected] or visit Lucyd.co.

For Media Inquiries:

To schedule an interview with Innovative Eyewear executives, request a demo, or receive high-resolution images and press materials, please contact [email protected].

Investor Relations Contact:
Scott Powell
Skyline Corporate Communications Group, LLC
Office: +1 (646) 893-5835
Email: [email protected]

SOURCE Innovative Eyewear, Inc.