NEW YORK, April 10, 2012 /PRNewswire/ -- Innovid, the leading provider of Video Advertising solutions, today announced enhancements to iRoll® Studio for video ads which lets publishers and agencies turn any pre-roll campaign into an interactive and social experience. Brightroll, Adap.tv, and TubeMogul have seen great success using iRoll® Studio for their advertisers. On average, advertisers are experiencing 500% increase in CTR compared to banners.
iRoll® studio includes the innovative functionality to add custom overlays on pre-rolls with ease. The overlays can be configured to expand on click to show additional brand elements such as videos, images, Maps and more. Advertisers can also leverage an extensive component library to add customizable app-like elements to their video ads, such as Coupon Downloads, Events, Photo Galleries and additional Product Videos. Finally, the process of creating interactive ad to trafficking VAST/VPAID tag takes no more than 5 minutes from start to end. Advertisers and publishers can create an iRoll® and go live on 100% of video ad networks and most premium publishers, such as ABC, CBS, NBC, MTV, Aol, Yahoo and Vevo with minimal effort.
In addition, Innovid has released a host of new social Apps that help drive brand engagement, including:
- Facebook: Drive users to the advertisers Facebook page. Encourage users to like the brand's Facebook profile and promotion.
- YouTube: Add streaming YouTube videos as an overlay over the pre-roll. Access YouTube "Like", "Subscribe", and "Share" functionalities without ever leaving the pre-roll.
- Twitter Feed: Display real-time Twitter feed over the pre-roll. Users can tweet and retweet all from the pre-roll itself.
- Share This: Leverage social marketing channels like Twitter, LinkedIn, Digg, and Google+ via this App which lets users share marketer information
Moreover, in response to the global demand of the iRoll® video ad format, Innovid iRoll® Studio now supports French, Spanish, German, Italian, Portuguese, Russian, Polish, Japanese and dozens of other languages in addition to English.
Backed by Sequoia Capital, Innovid is the leading global platform for interactive pre-roll and video ad serving, recognized by Streaming Media magazine as one of the top 100 companies with greatest impact on streaming media industry. Innovid developed the groundbreaking iRoll, the de-facto standard for interactive video advertising, supported by 90% of the publishers in the US, including: Yahoo, AOL, MTV, NBC, CBS, ABC , VEVO and 100% of the US video ad-networks. The Innovid platform is used in campaigns for most of the top global brands. Innovid's agency video ad server enables seamless delivery of video ads across platforms and devices, Desktops, Mobile, Tablets and Connected TVs, allowing advertisers to create a consistent brand experience independent of where the user sees an ad.