NEW YORK, April 7, 2011 /PRNewswire/ -- Providing interactive pre-roll gets easier for publishers and is more accessible for advertisers as Innovid, (www.innovid.com) the makers of iRoll® - the standard in interactive pre-roll, announced the roll-out of the iRoll apps™ product. The announcement was made during the IAB's 2011 Digital Video Marketplace. iRoll apps™ is an easy to use new tool created exclusively for Innovid's media partners to utilize in the creation of interactive pre-roll campaigns offering immediate turnaround time, no additional creative needed, all with massive scale. iRoll apps™ is a streamlined and innovative new user experience that changes the way Innovid's clients and partners create iRoll® campaigns. Through iRoll apps™ any pre-roll campaign can now include interactive functionality such as: Facebook sharing, YouTube sharing, coupon downloads, store locator, ticket purchase, twitter follow and many other features, all with the click of a button. Initially, Innovid plans to roll out iRoll apps™ to existing partners, such as; NBC, ABC, CBS, MTV, BrightRoll, Undertone and Tremor Media, with many more to be announced in the coming weeks.
"When speaking with our media partners and agency clients, we recognized that in many cases there's a need for a highly scalable interactive pre-roll product that could be created with no additional creative and in a timely manner, while at the same time reducing costs without diminishing returns," said Zvika Netter, CEO and Co-founder, Innovid. "iRoll apps™ is the solution to that need."
iRoll apps™ is the industry's first scalable, interactive pre-roll format that allows publishers and networks the opportunity to add interactivity to any pre-roll without getting into the creative process generally associated with interactive pre-roll. In a matter of minutes, users can add iRoll apps™ into any pre-roll campaign to show clients examples of what can be used for specific verticals. Specific iRoll apps can be selected from the on-line apps gallery, apps like: Facebook share, coupon download, store locator, ticket purchase, twitter follow and many others.
Innovid developed the groundbreaking iRoll®, which embeds interactive elements in pre-roll video ads making them dynamic and engaging without forcing audiences away from the page. Innovid's proprietary technology provides a seamless integration between videos, embedded images and interactive features, empowering today's marketers to engage their audiences more deeply than ever before. iRoll® is the only interactive pre-roll unit with the scale necessary to elevate campaigns to the next level. With integrations across all the top premium publishers and across almost all the top networks, iRoll® can provide unprecedented scale not available anywhere else. Beyond ad integration and serving, the company solution includes a back-end analytics dashboard to measure and track engagement. Visit (http://innovid.com/products.php ).