NEW YORK, March 5, 2014 /PRNewswire/ -- Innovid has been selected by Atlas Solutions as the technology platform to deliver advanced video advertising anywhere. Through the partnership, Atlas and Innovid will align systems to provide Atlas' current and future worldwide advertising agency clients with direct access to deliver addressable and interactive video ads while gathering meaningful engagement metrics across all screens.
As the line between TV and digital video become increasingly blurred, advertisers are searching for a complete solution to deliver engaging experiences across connected TVs, game consoles, tablets, smartphones, and other connected devices. The integration of Innovid's end-to-end video advertising platform will transform static video advertisements to engaging and exciting content experiences for viewers. Due to the seamless product integration, Atlas clients will be able to easily deliver and measure interactive, dynamic, and standard pre-roll experiences into all screens for their marketing campaigns.
With Innovid's insights, Atlas will also be able to provide clients with unique video metrics such as awareness, engagement, and time spent, streamlining the agency's operations and making the platforms act as one. Advertisers can apply this information to their messaging globally and across devices. Billing has also been integrated so that customers don't have to work with multiple platforms, further simplifying the process.
"Agencies today are struggling to find the true ROI of a marketing action across their different channels, while also lowering costs," said Erik Johnson, head of Atlas. "Adding Innovid's advanced video platform to Atlas' server will address this challenge head on by providing agencies with meaningful analytics across all platforms in advanced formats – all on one centralized platform."
"With the proliferation of connected "screens" delivering TV content and ads, advertisers are in need of a platform that will harness the power of digital video advertising while mitigating it's complexity," said Zvika Netter, CEO & co-founder of Innovid, "in the spirit of constant simplification, we are excited to partner with Atlas to provide its clients with advanced video capabilities over the same platform they have been using."
Innovid CTO and Co-Founder Tal Chalozin agreed, "We are honored and thrilled that our technology will help Atlas' agency clients sift through the convoluted digital marketing world. Our platforms are a perfect match to deliver the engaging, relevant and contextual advertisements that drive consumers' attention today."
Atlas and Innovid are delivering campaigns today. For more information, email [email protected].
Innovid delivers immersive advertising anywhere. Founded in 2007, Innovid provides visionary marketers with the tools to create, deliver and measure video campaigns, in any format, on any screen, publisher or ad network. Innovid's Ad Server was developed to address the issues specific to video ad serving and simplify the process for agencies and marketers. Bringing a new dimension to online video, Innovid's iRoll reimagines the possibilities for interactive engagement across multiple screens. For more information, visit www.Innovid.com.
About Atlas Solutions
Atlas is an ad server and measurement platform for marketers and agencies, providing one place to create, deliver optimize and measure the effectiveness of their digital advertising campaigns. Atlas' approach provides the insights advertisers need to reach and engage more people more effectively, and offers an open platform for integrated solutions via the Atlas Partner Alliance. Atlas operates in more than 24 markets globally and has dedicated support teams throughout the Americas, EMEA and Asia-Pacific - focused on delivering strategic and creative solutions to match our clients' ambitions.