Innovid's Advanced Video Ad Server Achieves Media Rating Council Accreditation

MRC accreditation confirms Innovid's impression counts adheres to industry-accepted standards for digital media measurement of both digital video and display ads

Jan 24, 2013, 11:39 ET from Innovid

NEW YORK, Jan. 24, 2013 /PRNewswire/ -- Innovid, the technology platform delivering immersive video advertising anywhere, today announces the receipt of accreditation by the Media Rating Council (MRC) for its advanced Video Ad Server's digital video and display advertising impression measurements.  This accreditation further establishes the credibility of Innovid's ad serving and analytics, an important distinction within today's competitive measurement landscape.

"We congratulate Innovid for achieving MRC accreditation," said George W. Ivie, Executive Director and CEO of the MRC.  "Accreditation represents a significant accomplishment, and evidences Innovid's dedication to providing its clients with the high quality measurements they need to confidently evaluate the performances of their campaigns."

As the industry group that audits and accredits media measurement services, MRC accreditation certifies that Innovid's digital video and display ad impression statistics comply with the Minimum Standards for Media Rating Research published by the MRC, as well as the Ad Impression Measurement Guidelines of the Interactive Advertising Bureau (IAB).   To achieve this accreditation, the MRC requires companies to complete rigorous audits and evaluation by a team of third party CPAs to assess compliance.  Innovid completed this voluntary audit and the subsequent evaluation of the audit's results by the MRC, and received approval for accreditation by the organization's Board of Directors. 

"Innovid designed its Video Ad Server to simplify video campaign management, cohesively evaluate performance in real time, and provide dependable, insightful measurement," said Zvika Netter, CEO of Innovid.  "Our clients rely on precise delivery, comprehensive insights to evaluate video campaigns, and receiving MRC accreditation exemplifies Innovid's dedication to advertisers with a platform they can confidently depend on to capture performance."

About Innovid   
Innovid delivers immersive advertising anywhere. Founded in 2007, Innovid provides visionary marketers with the tools to create, deliver and measure video campaigns, in any format, on any screen, publisher or ad network. Innovid's Ad Server was developed to address the issues specific to video ad serving and simplify the process for agencies and marketers.  Bringing a new dimension to online video, Innovid's iRoll reimagines the possibilities for interactive engagement across multiple screens.  For more information, visit

About MRC   
The Media Rating Council is a non-profit industry association established in 1964 comprised of leading television, radio, print and internet companies, as well as advertisers, advertising agencies and trade associations, whose goal is to ensure measurement services that are valid, reliable and effective.  Measurement services desiring MRC accreditation are required to disclose to their customers all methodological aspects of their service; comply with the MRC Minimum Standards for Media Rating Research as well as other applicable industry measurement guidelines; and submit to MRC-designed audits to authenticate and illuminate their procedures. In addition, the MRC membership actively pursues research issues they consider priorities in an effort to improve the quality of research in the marketplace. Currently approximately 80 research products are audited by the MRC. Additional information about MRC can be found at

SOURCE Innovid