NEW YORK, Oct. 28, 2015 /PRNewswire/ -- Interactive cause marketing firm in/PACT announced the hire of two new members of their management team, Olivia Brooks Allan and Ted Voltmer.
Allan is joining the in/PACT team as VP of Strategy, bringing 16 years of sales, marketing and strategy experience, most recently as the Global Program Director for American Express, where she led the strategic direction, operations and expansion of various American Express programs and initiatives. As VP of Strategy at in/PACT, Allan will be responsible for providing strategic leadership and making recommendations on how to effectively develop, position and commercialize in/PACT's products and services.
"I love in/PACT's mission of making people-empowered giving the largest contributor to positive causes in the world," Allan said. "It creates such a simple yet symbiotic relationship between company and consumer, where a purchase can simultaneously do good and help companies understand the underlying needs of their consumer."
Voltmer is joining the company as VP of Customer Rewards, bringing over 20 years of experience in loyalty and rewards programs, product development and solution design for companies like American Express, Citigroup and Swift Exchange. As VP of Customer Rewards at in/PACT, Voltmer will be responsible for actively assisting in the development of in/PACT's business and client relationships for major providers of customer loyalty and rewards programs.
"I truly believe in/PACT's offering is 'in the right place at the right time,' as more and more consumers, and companies, become focused on aligning purpose and purchase," Voltmer said. "I'm excited to see where in/PACT will take this, and am thrilled to be part of the team."
Cofounders Amar Sharany, a pioneer in the field of cause marketing and Chairman of in/PACT, and CEO John McNeel, a 25-year veteran of advertising and global marketing, launched the company last year to bring to market a technology platform that allows brands and consumers to interact and engage with each other through people-empowered charitable giving.
in/PACT has introduced the world's first global purpose activation platform that connects brands to their customers, employees and other stakeholders through "people empowered giving." Through its proprietary platform and portfolio of web based products, in/PACT provides better loyalty, increased conversion and more sales for businesses through social good incentives.