Company Advances Market Development for New Asset Class, Performance Securities™ Platform, Pending SEC Qualification and FINRA ATS Approval
MIAMI, Oct. 15, 2025 /PRNewswire/ -- InPlay Global, Inc., a regulated financial market operator developing the world's first marketplace for Performance Securities™, today announced the appointment of Troy Kane as President and Chief Operating Officer of the newly established sports performance equity marketplace, creating the world's first regulated securities tied to the real-time performance of college and professional sports teams. In this new role, Kane will oversee market operations, regulatory strategy, and technology infrastructure as the company advances toward anticipated commercialization, pending U.S. Securities and Exchange Commission (SEC) qualification and Financial Industry Regulatory Authority (FINRA) approval of InPlay Markets, the company's Alternative Trading System (ATS). He will report directly to Founder and CEO Edwin Johnson and will be based in Chicago, Illinois.
Kane's appointment represents a significant milestone in building the operational foundation for market launch. The platform is being engineered to function within the U.S. regulatory framework for securities trading, connecting through participating broker-dealers and operating on a central limit order book (CLOB) to ensure transparent price discovery and unified liquidity across the market.
Performance Securities are regulated financial instruments that provide economic exposure to the measurable performance of college and professional sports teams. These securities are independently created using publicly available performance data and are not affiliated with, sponsored by, or endorsed by any sports team, league, conference, or governing body. Reflecting real-time team performance over defined competition periods, prices move based on two measurable drivers: (1) on-field performance and (2) marketplace participation. These securities do not represent ownership in a team and are distinct from betting, gaming, fantasy, or prediction markets, which rely on odds or binary outcomes rather than market-based price formation.
Edwin Johnson, Founder and CEO of InPlay Global, said, "Financial markets price commodities, equities, and risk, but they have never priced real-world competitive performance. InPlay is changing that by introducing a regulated market structure where performance can be evaluated, traded, and risk-managed transparently. We are not building a gaming product; we are building a market. Troy's leadership in market structure, regulation, and trading infrastructure will be central as we operationalize Performance Securities under U.S. securities law."
Troy Kane, President & COO of InPlay Global, added, "Performance Securities apply market discipline to something universal, competition. This is not betting, and it isn't a synthetic stock game. It's a regulated financial marketplace designed around transparent price formation, neutral market operations, and unified liquidity. I am excited to help bring this new market category to life alongside Edwin and the InPlay team."
Vince Gennaro, Executive Director of the NYU Lab for Transformative Leadership, School of Professional Studies, said, "In a transformative move, InPlay Global's birth of a new US regulated asset class is innovative and game changing. Instead of short-term binary outcomes and prop bets, investors and fans can trade a stake in a sports teams' performance over the duration of a season. These new financial markets equities will democratize investment in sports teams' performance."
Kane brings more than two decades of experience in global market structure, derivatives, and exchange operations. He most recently served on the Executive Leadership Team at Miami International Holdings (MIAX) as President of MIAX Futures, overseeing the transformation of the former Minneapolis Grain Exchange (MGEX). Previously, he held senior leadership roles at Citadel Securities as Chief Operating Officer, Counterparty Strategy and Global Head of Derivatives and FICC Development, and earlier at CME Group, BGC Partners, and Eagle Seven. Kane began his career on the trading floor of the Chicago Board of Trade. He holds a Bachelor of Commerce from DePaul University and an MBA from Roosevelt University.
About InPlay Global, Inc.
InPlay Global, Inc. is a market operator creating the world's first regulated marketplace for Performance Securities™, a new class of financial instruments tied to real-time sports team performance and fan engagement. Known as performance shares, these securities let investors trade based on team outcomes across seasons, playoffs, and tournaments, with prices moving with wins, losses, and fan sentiment. Issued under SEC Regulation A Tier 2 using publicly available data, Performance Securities are designed to trade 24/7 on InPlay Markets, a FINRA-supervised Alternative Trading System (ATS) currently under regulatory review. These securities do not represent equity ownership in any team and have no affiliation with, or endorsement by, any college conference, university, professional sports team, league, or governing body. InPlay operates on a regulation-first market framework, applying institutional market standards including transparent price discovery, neutral operations, and centralized liquidity to the world of sports.
Headquartered in Miami, with a presence in Chicago, New York, and London, InPlay Global was founded to redefine the future of trading at the intersection of sports, data, and capital markets. Learn more: www.inplayglobal.com. For more information, contact us at: [email protected].
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Regulatory and Legal Disclaimer
This press release is for informational purposes only and does not constitute an offer to sell or a solicitation of an offer to buy any securities. Any offer, solicitation, or sale of securities will be made only through official offering documents after qualification by the U.S. Securities and Exchange Commission (SEC).
Performance Securities are not currently available for trading. InPlay Markets is pending regulatory review, and no securities marketplace is currently operational. Participation in any future offering will be subject to regulatory qualification, eligibility requirements, and broker-dealer availability. Performance Securities are independently issued using publicly available information and are not affiliated with, sponsored by, or endorsed by any college conference, university, professional sports team, league, or governing body. Trading in securities involves risk of loss and may not be suitable for all investors.
SOURCE InPlay Global, Inc.

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