KIRKLAND, Wash. and ROME, March 31, 2011 /PRNewswire/ -- INRIX®, a leading provider of traffic information and driver services, announced a partnership with service provider Targa Infomobility and Infoblu, the leading provider of traffic information in Italy. This partnership enables INRIX's customers to immediately benefit from Infoblu's Italian real-time traffic data. INRIX will combine its Smart Driver Network, expertise and technology with Infoblu's data in Italy to complete the coverage for the company's market leading real-time and predictive traffic service.
"Our partnership with Infoblu and Targa exemplifies our commitment to providing our customers with the best real-time and predictive traffic information available by partnering with the leading industry players such as Infoblu in Italy," said INRIX President and CEO Bryan Mistele. "Soon, drivers across Italy will experience XD Traffic's ability to help them find the open road."
INRIX will integrate the Italian traffic data from Infoblu into XD Traffic, its premium real-time and predictive traffic service optimized for the delivery of next generation connected navigation and driver services applications in the car, on mobile devices and websites. The partnership with Targa and Infoblu completes INRIX's network of partnerships with national players in key markets across Europe.
"It's natural that we have found an agreement to provide our Italian traffic Information to INRIX, a key player in the industry, with quality products and global customers" said Fabio Pressi, Chief Executive of Infoblu. "For Infoblu the INRIX traffic solutions are a good way to provide our real time traffic information to European drivers."
As part of the partnership, the parties also announced plans to cooperate in the area of smartphone traffic applications later this year.
Massimiliano Balbo di Vinadio, CEO of Targa Infomobility, adds "the extended partnership with Infoblu is another step for us in our endeavor to support INRIX in creating premium traffic data for the Italian market as part of INRIX's global traffic proposition."
INRIX® is a leading international provider of real-time traffic information and driver services in the car, online and on mobile devices. With more than 130 customers and industry partners including Audi AG, ADAC, ANWB, Coyote, the Ford Motor Company, Infoblu, I-95 Coalition, MapQuest, Microsoft, NAVIGON AG,TCS, Tele Atlas, Telmap, TeleNav, Texas Transportation Institute and Toyota. INRIX's real-time traffic and traffic forecasts help drivers save time every day.
INRIX traffic information and driver services leverage sophisticated statistical analysis techniques originally developed by Microsoft Research. Through analysis of vehicle speed, weather, accident and local event data from hundreds of public and private sources, including the company's Smart Driver Network of more than 4 million GPS-enabled vehicles and mobile devices, INRIX XD™ Traffic offers the most accurate and broadest coverage available for personal navigation, mapping, telematics and other location-based services.
INRIX is available today in 20 countries across North America and Europe. To experience the traffic technology revolution behind the next generation of navigation and location-based service applications, visit http://www.inrix.com/europe.asp
Infoblu was created in 2000 within Autostrade per l'Italia to develop the infomobility services market by putting together and giving value to traffic data coming from Autostrade per l'Italia and other sources.
The Company is owned by Autostrade per l'Italia (75%) and Octotelematics (25%), who manages the most important Floating Car Data fleet in Europe with about 1 million sensors. Infoblu is leader in Italy in providing real time traffic information, especially to the Car Automotive sector (BMW, Fiat, Honda, Volvo) and PND (Navteq, Garmin, Mio).
Since mid 2010 Infoblu has his own mobile application for iPhone, Android and Bada, called Infoblu Traffic, which is used by more than 150,000 customers.
Targa Infomobility develops services dedicated to mobility needs for people and company. The company is one of the major operators in the offer of integrated vehicle solutions for security, fleet management and traffic information. It is European leader in mobile information and location based services.
Targa, formerly part of Fiat Group, has been focused in providing advanced technology services to the brand's customer of the group, developing integrated solutions such as Connect and Blue&Me. Targa is currently part of the Elda Ingegneria group, a holding company with functions of coordination and strategic directions on seven companies, covering a complete and customized range of services to different business channels such as Automotive, Telecommunications providers, Institutions and Public utilities.
The group offer an extensive range of infomobility services to its many customers, including Carabinieri and Polizia di Stato, Fiat Group Automobiles, Telecom Italia, Vodafone, Mediaset, LaStampa, Arval, Leasys,Savarent ,Skoda,TNT.
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