Inside Real Estate Announces Acquisition of ListAssist, AI-Powered Property Search and Marketing Technology

The acquisition will further the company's momentum in delivering the industry's most AI-forward and innovative solution, leveraging ListAssist's natural language search functionality to improve experiences for both the agent and consumer.

MURRAY, Utah, March 13, 2025 /PRNewswire/ -- Inside Real Estate, one of the fastest-growing independent real estate software companies and trusted technology partner to more than 400,000 agents, teams, brokerages and top franchise brands, announced the acquisition of ListAssist, an innovative AI-powered technology that elevates the real estate experience with intelligent tools for both property searches and marketing efforts.

"We are thrilled to welcome ListAssist to the Inside Real Estate family, and begin delivering this first-of-its-kind capabilities to our clients. This tech leads the way on AI-Search, and this next chapter will revolutionize the entire search experience," says Joe Skousen, Chief Executive Officer at Inside Real Estate. "Leveraging natural language search, image recognition, and other AI technology, in combination with the extensive experience we have in search across hundreds of thousands of websites, hundreds of millions of consumer experiences and trillions of data points, unlocks a new world of data and insights. The solutions will empower our customers to unlock the most powerful and engaging search experiences for their clients, with unparalleled speed, accuracy and engagement. It's a huge win for us all."

ListAssist allows homebuyers to use natural, everyday language to find properties that match their specific needs, providing a tailored search experience without having to input any of the traditional search information, check boxes, or adhere to search parameters, and delivering accurate, hyper-customized results. Search information will be automatically processed in the back end of the system, directly in the BoldTrail CRM, so agents can generate smarter search alerts to boost engagement, foster trust, and deliver a better overall experience. Additionally, the technology automates the creation of property listing descriptions, analyzing property images and MLS details to generate polished, SEO-friendly content that enhances online visibility and draws in potential buyers.

"We are incredibly excited to be joining Inside Real Estate, and we're proud to have delivered AI solutions to tens of thousands of agents and some of the biggest, most trusted brands in the industry," said Chris McGoldrick, Founder of ListAssist. "Our New Zealand team is inspired by the big things to come, and we can't wait to continue providing a market-leading experience for both consumers and agents alike."

Inside Real Estate will host an Innovation Webinar on March 19th, where clients and prospects can learn more about this and other exciting innovations. Register here.

About Inside Real Estate:
Inside Real Estate is a fast-growing, independently-owned real estate software firm that serves as a trusted technology partner to nearly 500,000 top brokerages, agents, and teams. Their branded portfolio, BoldTrail, includes BoldTrail front office, BoldTrail BackOffice and BoldTrail Recruit, solutions that create a complete tech ecosystem for clients, and deliver seamless end-to-end operations, to scale success at any level. BoldTrail delivers a unique technology ecosystem through custom branding, robust integrations, and high-quality add-on solutions, and delivers the next generation of the company's legacy brands, including kvCORE, BoomTown, btPRO, Brokermint, and AmpStats solutions. With an accomplished leadership team and its talented staff, Inside Real Estate brings the resources, scale, and vision to deliver ongoing innovation and success to their growing customer base. To learn more visit insiderealestate.com.

About ListAssist:
ListAssist is an innovative AI-powered technology that elevates the real estate experience by offering smart tools for both property searches and marketing. Instead of the traditional, often tedious search methods, ListAssist allows homebuyers to use natural, everyday language to find properties that match their specific needs. Founded in 2022 by Chris McGoldrick in Auckland, New Zealand, the company has rapidly expanded its influence, particularly in the North American market. ListAssist's innovative approach has garnered significant recognition within the real estate technology sector. In August 2023, the company won the "Crowd Favourite" award at the National Association of Realtors' Innovation, Opportunity & Investment. Summit in Miami. Subsequently, in October 2024, Inman named ListAssist the "Top Real Estate AI Startup" in its inaugural AI Awards.

SOURCE Inside Real Estate