InsightBASE Provider True Influence Posts 100% Year-Over-Year Growth Trend

Explosive company expansion strengthens leadership team with promotions of Ken Stout to CRO and Craig Weiss to SVP of Operations

Feb 25, 2016, 08:00 ET from True Influence

WASHINGTON, Feb. 25, 2016 /PRNewswire/ -- Data-driven technology company True Influence today announced numerous monumental achievements, highlighting the company's continued rapid growth and promotions to members of their leadership team. Revenues in 2015 were approximately double those of 2014, continuing a trend of year-over-year 100% growth that has taken place since 2012.

In addition, True Influence announced recent promotions to its leadership team, including Craig Weiss to Senior Vice President of Operations and Ken Stout to Chief Revenue Officer. The company's solid growth and promotions comes on the heels of the launch of its new Data-as-a-Service (DaaS) solution, InsightBASE.

"Our substantial revenue growth is a true testament to what True Influence consistently works to accomplish – building deep and lasting partnerships with many of the world's largest and most sophisticated B2B companies," said Brian Giese, CEO of True Influence. "We're also thrilled to see Craig and Ken strengthen our leadership team. They have a proven track record of delivering customer leads and expanding our revenues."

As the SVP of Operations for True Influence, Craig's role includes being in charge of all True Influence production as well as customer support for all products, including InsightBASE. Craig has been remarkably successful, with True Influence consistently exceeding customer expectation by delivering over 99.9% of leads for all campaigns, year after year – unheard of in the industry.

As True Influence's Chief Revenue Officer, Ken is in charge of everything related to Sales at True Influence, from management of the ever-expanding Sales team to consistent attainment of True Influence's revenue goals. Ken has been remarkably successful, with True Influence's revenues having expanded 6x over the past 3 years and on pace to continue at this rate in 2016.

The company's banner growth and leadership team announcements come on the heels of their recently-launched Data-as-a-Service (DaaS) solution, InsightBASE. A revolutionary new capability for B2B sales and marketing, InsightBASE allows marketers to see when their prospects are looking to buy their product before they contact them or their competition. This insight gives customers the rare opportunity to focus on the spike in interest in a product category from a company which shows when a customer might be preparing for a purchase.

InsightBASE give marketers the ability to:

  • Increase marketing results by more than 450%
  • Target account-based display advertising
  • Send timely and targeted email campaigns
  • Provide a cost-effective alternative to Google AdWords

About True Influence
Founded in 2008, True Influence is a data-driven technology company that connects you with your next customer.  We expertly leverage data, technology and content to drive high-impact marketing campaigns and share detailed data insights to help you win new business. True Influence drives leads and generates revenue across multiple industries, promoting brands and products from some of the most successful US companies. Its customer base spans fast growth SMBs to well-established blue chip brands like IBM, Microsoft and Cisco.

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SOURCE True Influence