SAN FRANCISCO, April 11, 2013 /PRNewswire/ --BIG DATA INNOVATION SUMMIT -- InsightsOne, a pioneer in consumer predictive intelligence solutions, today announced the release of Marketing Workspace, a groundbreaking new feature of the InsightsOne Predictive Intelligence platform that puts the power of predictive analysis directly into the hands of marketers. For the first time, marketers will be able to better exploit the power of predictive intelligence to create more targeted, effective and valuable campaigns.
In addition, the release brings new functionality to the InsightsOne Predictive Intelligence platform that includes new models and pre-built connectors to standard marketing applications. These new capabilities combined with the Marketing Workspace will allow marketers to build more effective campaigns, better leverage structured and unstructured data for predictive analytics, and more easily integrate predictive insight into their marketing ecosystem.
The new version builds upon InsightsOne's sophisticated multi-channel consumer predictive intelligence platform, which uses the latest big data technology to precisely predict each individual customer's hidden needs. For instance, the platform can provide insight into who will most likely want to purchase a product or service, which customers are likely to be at risk of churning in the future, and which retention offers they will be most receptive to.
Key features of the new InsightsOne Predictive Intelligence Platform include:
- Marketing Workspace will allow marketers to analyze customers, predict their behavior and optimize campaigns.
- Marketing Workspace Segment Analyzer allows marketers to better understand consumer behavior and what they want and need.
- Enhanced unstructured analytic capabilities delivers integrated structured and unstructured big data analytics, improving results significantly over traditional non-big data analytic approaches.
- Packaged connectors for integration to popular SMS and email service providers (ESPs), such as ExactTarget™, as well as web instrumentation to enable real-time data and offer feeds.
These new capabilities combined with other powerful functions of the InsightsOne Platform, such as the ability to automate predictive analytics into multi-channel campaigns and to optimize predictive analytics based on key performance indicators (KPIs) like revenue, profit, and click-through-rates (CTR), enable marketers to deliver the right offer to the right consumer through the right channel, while achieving their broader business goals.
"With the launch of our new Marketing Workspace, we put the marketers in control of powerful predictive analysis technology," said Waqar Hasan, Founder and CEO of InsightsOne. "We are handing over the power of prediction to those who can use it most, and we are delivering it to them in a format that they can both understand and take advantage of. With InsightsOne the marketer has the power to ultimately improve their top line and their consumers' experience."
InsightsOne will be showcasing the InsightsOne solution and their new features at the Big Data Innovation Summit in San Francisco at booth S1, April 11-12.
InsightsOne offers on-premise and cloud-based consumer predictive intelligence solutions allowing businesses to form more conscientious connections with consumers and to make all business to consumer interactions relevant and profitable. InsightsOne Hadoop™ based big data solutions leverage a break-through platform that delivers real-time petabyte-scale predictive analytics. By exploiting the power of big data, we help our customers generate new opportunities, foster lasting customer relationships, and achieve unprecedented revenue. For more information, visit us at www.insightsone.com or follow us @insightsone.