InsightsOne to Deliver Predictive Intelligence for Independence Blue Cross

InsightsOne to help boost customer satisfaction and better target prospects

May 09, 2013, 08:00 ET from InsightsOne

SANTA CLARA, Calif., May 9, 2013 /PRNewswire/ -- InsightsOne, a pioneer in consumer predictive intelligence solutions, today announced that Independence Blue Cross (IBC), the leading health insurer in the Philadelphia region selected InsightsOne to help with predictive analytics capability and solutions. By combining cutting-edge 'big data' and predictive analytics technology, the InsightsOne solution allows users to predict their customers' hidden needs in order to increase consumer engagement, conversion, and retention.


In a 2012 pilot, InsightsOne, working with the Informatics and Service Operations group at IBC, applied cutting edge machine learning technology to identify members who required proactive outreach and resolve issues even before they call. IBC saw how this information could enable them to take a proactive rather than a reactive approach. In addition, the predictive analysis helped IBC to not only increase customer satisfaction but also identify members most likely to have service needs.

"IBC is leading the way with their use of Big Data and Machine Learning and is really demonstrating their commitment to customer satisfaction," said Waqar Hasan, CEO of InsightsOne.

IBC also used InsightsOne in member acquisition campaigns to help identify potential customers who were likely to purchase IBC's specific insurance products.

InsightsOne exploits the vast amounts of data that insurers have, allowing them to increase the performance of their inbound and outbound marketing efforts and to increase their overall customer satisfaction.

InsightsOne's insurance solution complies with healthcare regulations and member confidentiality, while leveraging detailed call center notes, claims, consumer attribute and multi-channel behavior data, as well as other information in a safe and secure manner. The result is very precise predictions of consumer wants and needs.

"InsightsOne's vision is to allow our customer to deliver a superior and personalized experience to every consumer," said Hasan. "We continue to demonstrate that this will make our customers' customers and prospects happier, while simultaneously increasing our customers' bottom lines."

About InsightsOne

InsightsOne offers on-premise and cloud-based consumer predictive intelligence solutions allowing businesses to form more conscientious connections with consumers. InsightsOne Hadoop based big data solutions leverage a break-through platform that delivers real-time petabyte-scale predictive analytics. By exploiting the power of big data, we help our customers generate new opportunities, foster lasting customer relationships, and achieve unprecedented revenue. For more information, visit us at or follow us @insightsone.

About Independence Blue Cross
Proudly celebrating its 75th anniversary in 2013, Independence Blue Cross is the leading health insurer in southeastern Pennsylvania serving more than seven million people nationwide, including 2.2 million in the region. We are enhancing the health and wellness of the people and communities we serve by delivering innovative and competitively priced health care products and services; pioneering new ways to reward doctors, hospitals, and other health care professionals for coordinated, quality care; and supporting programs and events that promote wellness. To learn more about how we're changing the game, visit Connect with us on Facebook at and on Twitter at @ibx. Independence Blue Cross is an independent licensee of the Blue Cross and Blue Shield Association.

Media Contact
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Phone: 415.442.4018

SOURCE InsightsOne