LOS ANGELES, April 17, 2014 /PRNewswire/ -- With the annual global Earth Day celebration set for April 22, 2014, Insomniac has announced it is donating $10,000 to TreePeople—a Los Angeles-based, environmental non-profit organization—to help finance the preservation and care of 500 trees in Southern California.
Starting today, April 17th, fans can go online and sign a voluntary pledge to embrace simple habits that benefit the environment while attending Insomniac's events. Out of those that sign the pledge between April 17 and Earth Day, April 22, 500 random fans will receive an electronic certificate verifying that a portion of Insomniac's $10,000 donation will be made in their name. Additionally, one lucky fan will win two complimentary tickets to one of Insomniac's upcoming Memorial Day Weekend festivals, Electric Daisy Carnival, New York in East Rutherford, New Jersey or Audio On The Bay in Richmond, California.
The purpose of Insomniac's Earth Day pledge is to encourage fans to make environmentally-conscious decisions, such as using reusable water canteens to decrease plastic bottle waste, practicing proper waste disposal at events to reduce trash and promote recycling as well as encourage carpooling to Insomniac festivals and events.
The online pledge is available at www.insomniac.com/earthday2014.
As part of its charitable giving campaign, Insomniac collects $1 per ticket and $10 per guest list invitee and uses those funds to contribute to non-profits that do amazing work in the communities where we operate.
"Through Insomniac's work with the great team at TreePeople, I've learned what an important role trees play in everything from keeping our air clean to conserving water," said Pasquale Rotella, Founder and CEO of Insomniac. "I hope that our fans will show their love and support alongside us by pledging to make a positive impact on Mother Earth because we can all use a cooler, cleaner and greener place to live."
"With Los Angeles experiencing a historic drought, we need to make every effort to both conserve water – and help our city's trees to survive," says TreePeople Founder and President Andy Lipkis. "We are so happy to have Insomniac's loyal fan base be a part of positive change."
TreePeople is an environmental nonprofit organization dedicated to building an eco-friendly future for Los Angeles communities through education, forestry programs, demonstration projects and policy outreach. Founded over 40 years ago, TreePeople has offered Los Angeles residents the chance to participate in collaborative greening projects to expand their understanding of environmentally friendly living as well as adequate tree care and sustainable living practices.
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For more information on TreePeople, visit www.treepeople.org
Insomniac produces some of the most innovative, immersive music festivals and events in the world. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next generation special effects, these events captivate the senses and inspire a unique level of fan interaction. The quality of the experience is the company's top priority.
Throughout its 20-year history, Insomniac has produced more than 250 festivals, concerts and club nights for nearly 4 million attendees in California, Colorado, Florida, Nevada, New York, Texas, Puerto Rico, and the United Kingdom. The company's premier annual event, Electric Daisy Carnival Las Vegas, is the largest multi-day music festival in North America, and attracted more than 345,000 fans over three days in June 2013.
The company was founded by Pasquale Rotella, and has been based in Los Angeles since it was formed in 1993.
TreePeople's work is about uniting the power of people, trees and nature-based solutions to grow a sustainable future for Los Angeles. Our goal is to create abundant tree canopy and ample local water supply in even the most over-paved parts of our city. We bring communities together to restore the natural watershed, and in doing so help naturally heal our city.
TreePeople was born from the efforts of a teenager over 40 years ago. Since then, more than 2 million people of all ages have joined in the positive work of reclaiming a healthy environment across Los Angeles. Together, we're making a difference in our homes, our school, our neighborhoods and in the local mountains. As we build volunteer leaders in our communities, we also advocate at the highest levels of government for policies that make a significant difference to our ecosystem, communities and economy.
Find out more about TreePeople's work and programs at www.treepeople.org.