Instagram Brings Ads to Stories, AdParlor to Help Popularize the Format With Brands
Long-time Instagram partner sets sight on helping advertisers incorporate new ad format into their media plans and campaigns.
NEW YORK, March 1, 2017 /PRNewswire/ -- Today, AdParlor announced that it would immediately begin helping advertisers drive campaign results using Instagram's new ad unit for their stories feature; an immersive experience that has quickly amassed more than 150 million daily users.
The company will be providing strategic guidance and campaign management to large agency and brand clients while also enabling its self-serve users to have immediate access to the capability.
"Instagram is recognized by brands as one of the most important ways to reach and engage their audience at scale, to tell their stories and drive results," Ben Legg, Chief Executive Officer at AdParlor said. "As a long-time Instagram ads partner always pushing the boundaries of what is possible, AdParlor is excited to test and prove the value of this new format."
Ads run through AdParlor platform benefit from the company's Intelligence Tags, a technology that uses artificial intelligence to analyze creative and is particularly well-suited for Instagram's image and video-based content. "Applying Intelligence Tags to Instagram ads for stories will help our advertisers optimize their ads and increase the efficiency of their spend," said Amanda Pardy, Director of Product Management at AdParlor.
Ads for Instagram Stories are available for all AdParlor clients and self-serve platform users as of this morning.
To learn more about AdParlor, visit: http://adparlor.com
About AdParlor
AdParlor is a social media marketing platform, providing cutting-edge advertiser solutions– including social and video ads– on Facebook, Instagram, Twitter, Pinterest, LinkedIn, YouTube and Snapchat. AdParlor delivers measurable results and insights on a large scale for hundreds of clients, including American Express, Coca-Cola, LG, OMD, Mindshare, and Starcom. For more information, visit adparlor.com.
For more information, contact:
Rion Martin
Senior Communications Manager
[email protected]
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SOURCE AdParlor
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