SAN FRANCISCO, Jan. 10, 2017 /PRNewswire/ -- Instapage, the most powerful solution for deploying personalized landing pages, has announced an integration with Marketo, Inc., the leading provider of marketing software and solutions. For the first time, marketers can offer their landing page visitors a fully on-brand experience by testing and optimizing personalized landing pages at scale, and then automatically push those leads into their Marketo database.
"We saw an opportunity where marketers could significantly increase their ROI," said Tyson Quick, founder and CEO of Instapage. "By sending customers to a personalized landing page and have those leads pushed into their marketing platform for further lead nurturing, you're truly maximizing your advertising and marketing dollars."
Instapage users can now map their landing page form fields to match their Marketo fields. The leads collected from Instapage landing pages will populate into their Marketo database, allowing users to easily automate their post-conversion customer journey within Marketo.
"We're always looking to expand the options available to our customers," said Andy Choi, Senior Director of Business Development, Marketo. "This integration with Instapage provides the flexibility to build the best-of-breed marketing stack. Now, the process of acquiring and nurturing leads is seamless for marketers."
To learn more, please visit https://instapage.com/blog/marketo-integration.
Instapage, the most powerful landing page solution for marketing teams and agencies, provides an end-to-end solution that empowers marketers to quickly build, integrate, and A/B split test landing pages for every unique campaign. With Instapage, paid advertising is more relevant and effective for everyone. Established in 2012, Instapage employs around 100 people worldwide, across locations in San Francisco (headquarters), Romania and Poland.
Marketo provides the leading engagement marketing software and solutions designed to help marketers develop long-term relationships with their customers - from acquisition to advocacy. Marketo is built for marketers, by marketers and is setting the innovation agenda for marketing technology. Marketo puts Marketing First. Headquartered in San Mateo, CA, with offices around the world, Marketo serves as a strategic partner to large enterprise and fast-growing small companies across a wide variety of industries. To learn more about Marketo's Engagement Marketing Platform, LaunchPoint® partner ecosystem, and the vast community that is the Marketo Marketing Nation®, visit www.marketo.com.
PR/Communications Manager, Instapage