WELLESLEY, Mass., June 7, 2012 /PRNewswire/ -- inStream, a leading provider of intelligent marketing solutions, today announced the appointment of Beck Besecker to its board of directors. Recruited as the fifth member, Besecker will provide valuable strategic guidance as inStream enters its next phase of corporate growth and development.
"inStream is paving the way for brand and retailers to connect and build customer loyalty with novel, turnkey marketing solutions. The products present significant opportunity for the company's future growth," said Besecker. "I'm confident my background in retail and multi-channel marketing will lend another perspective and new insights to an already talented board dedicated to helping inStream continue its journey of success."
Besecker brings more than 12 years of in-store and multi-channel market experience with a proven track record of success in defining business strategies, leading to significant growth. Besecker is currently CEO of Marxent Labs, a firm that specializes in retail and brand applications for mobile augmented reality. From 2006 to 2011, he served as chief development officer at Catalina Marketing, championing new products and channel development. Prior to that, Besecker founded Copient Technologies in 1999 (acquired by NCR in 2003), which enabled large retailers to manage personalized promotions at checkout.
"Beck's extensive knowledge, product marketing and industry experience, particularly in launching unique mobile solutions for retail markets, will be invaluable as we continue to enhance our product portfolio," said Ann Raider. "Beck will offer significant input to further advance our position as a leader in multi-channel marketing."
inStream helps brands and retailers drive sales and build loyalty by offering an intelligent marketing solution that delivers targeted campaigns to consumers across multiple channels, including print, mobile, digital and social. By offering a single source multi-channel marketing program that meets today's consumer demand for an easy and integrated shopping experience, inStream helps brands and retailers increase brand loyalty and drive sales. For more information, please visit: www.instreamglobal.com