Intel on Board: Jose Avalos Named to Digital Place Based Advertising Association's Board of Directors
NEW YORK, March 10, 2015 /PRNewswire-USNewswire/ -- The Digital Place Based Advertising Association announced that Intel's Jose Avalos, Worldwide Director of Visual Retail, has been voted onto the DPAA Board of Directors.
"Intel's retail and digital signage platforms and services are helping to fuel the growth of our industry," said Barry Frey, president & CEO, DPAA. "Jose's tremendous knowledge about technology and its deployment in the DPB space will play a pivotal role in guiding us into the future as we develop transformative and exciting ways for advertisers to interact with consumers in a video everywhere world."
Francois de Gaspe Beaubien, DPAA board chairman and chairman & chief coaching officer, Zoom Media, said, "The entire DPAA board and I look forward to working with Jose. As a 27-year veteran of Intel, Jose has a superb perspective on the evolution of technology and advertising. His insights into future innovations and trends will help us all craft better solutions for our clients' marketing objectives."
Jose Avalos, worldwide director of visual retail, Retail Solutions Division, Internet Of Things Group, Intel, said, "Digital place based advertising is an impactful channel for every brand to deliver relevant, persuasive connections with consumers. Technology is having a profound impact on the way consumers engage with brands and the speed of innovation is dramatically accelerating. Consumers are craving an evolving relationship with brands that is personalized and interactive; while the industry needs to create a more effective, measured way of delivering value experiences. This revolution for digital place based advertising is upon us now. I am honored to join the DPAA to help accelerate our industry's growth and address our challenges of monitoring, managing, measuring, analyzing, and optimizing the digital experience."
Avalos is a 27-year business, marketing and engineering development veteran of the semiconductor industry. For the past six years, he has been running Intel's worldwide retail and digital signage business. He joined Intel in 1988 and has held a variety of positions there, including general manager and director of marketing for the company's Ultrawideband Networking Operation, director of marketing for the Consumer Electronics Group, end-to-end program manager for the Home Product Group and co-general manager of the TV Focus Group Operation. He was voted one of the 11 most influential executives in Digital Signage by Digital Signage Today in 2013.
About DPAA (www.videoeverywhere.com)
Founded in 2006, the Digital Place Based Advertising Association (DPAA) represents leading digital placed based networks by promoting their integral role in the "video everywhere" ecosystem. On behalf of its members, DPAA fosters collaboration between agencies and digital place based networks; provides standards, best practices and industry-wide research; and promotes the effectiveness of digital place based advertising. Digital place based media is defined as networked digital video screens containing programming and advertising, reaching consumers on their daily journeys in places where they dwell.
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CONTACT
Mark Braff / Braff Communications LLC / 201-612-0707 / mbraff@braffcommunications,.com
SOURCE Digital Place Based Advertising Association (DPAA)
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