Interactions Corporation Selects Bob Sullebarger to Fill New CMO Position

Bob Sullebarger brings 20 Years of Industry Experience to Interactions Corporation

Jul 24, 2012, 09:23 ET from Interactions Corporation

BOSTON, July 24, 2012 /PRNewswire/ -- Interactions Corporation, provider of the most natural conversational automated systems for customer care, announced today that Bob Sullebarger has joined the company as Chief Marketing Officer. Sullebarger, who brings more than 20 years of executive contact center and telecommunications experience, will lead the strategy, development, and implementation of Interactions' marketing and sales enablement initiatives.

"Bob's world-class expertise in marketing, product management, go-to-market strategic planning, sales and business development of B2B technology runs parallel to our corporate strategic market initiatives," said Interactions' CEO Mike Iacobucci. "We share the same overall vision and passion about re-defining the market and taking Interactions to a new level."

Sullebarger most recently served as Senior Vice President Sales & Marketing for CallMiner, a leader in Voice of the Customer and enterprise speech analytics solutions for the contact center market.

Prior to CallMiner, Sullebarger served as VP Marketing and Product Management at Vericept, a provider of data security and compliance solutions. Sullebarger was with Vericept from 2006 to 2009, at which point the company was acquired by Trustwave.

"Interactions is driving strong innovation and is redefining what's possible in the customer care space," said Sullebarger. "I'm very honored to be working with such a great team, and to having the opportunity to help articulate this very unique and valuable solution out to major enterprises that are committed to elating their customers."

Sullebarger began his executive career at Cascade Communications, where the product line under his management grew from $35 million to $350 million in revenue over three years.  Cascade was then acquired by Ascend Communications for $6 billion. He then served as Vice President of Marketing and Product Management at Spring Tide Networks, where he forged a reseller relationship with Lucent Technologies that culminated in the $1.5 billion acquisition of Spring Tide by Lucent.

Interactions has been named a finalist in the Mass Technology Leadership Council, Inc. (MassTLC) 2012 Leadership Awards in the categories of Consumer Product of the Year and Innovative Robotics Technology of the Year. Cast your vote for Interactions' Virtual Assistant applications as Consumer Product of the Year.


Interactions Corporation enables companies to more effectively interact with their customers. Our patented technology for automated voice and other interactive systems delivers an unprecedented level of understanding that engages customers in a productive, natural conversation. The company serves a growing customer roster of industry-leading brands from its corporate headquarters near Boston, Mass., with additional facilities in Indiana and Texas. Learn more at

Dan Fox

SOURCE Interactions Corporation