AUSTIN, Texas, Feb. 24, 2011 /PRNewswire/ -- Today Tocquigny announced that the nationally recognized interactive agency has doubled its revenue from the previous year and is currently on track to maintain a 100% growth rate through the end of its 2010 fiscal year. The agency's dramatic growth is accompanied by a 40% staffing increase.
The Austin interactive agency's digital, measurement and rebranding capabilities position it as a bellwether of the improving economy.
"Tocquigny now has the opportunity to replace traditional agencies in leading marketing strategy for national and global brands, as we have the breadth of skills needed to implement marketing campaigns through mobile, social and emerging technologies as well as provide comprehensive measurement on our performance," said Yvonne Tocquigny.
According to the Interactive Advertising Bureau's Internet Advertising Report, spending for Internet advertising increased 11.3% during the first six months of 2010. A recent Forrester report stated that 43% of marketers plan to increase their interactive budgets for 2011, particularly for social and mobile efforts.
Digital marketing is currently experiencing a boom, with "digital" serving as a catchall term to encompass social, mobile and metrics. These trends, combined with Tocquigny's "Measured Approach" metrics methodology, have led to the agency's growth and its ability to deliver results.
Notable agency highlights include:
- Gained the Jeep® brand as a client and developed the TripCast™ iPhone app
- Grew enrollment for Regent University and proved the ROI on social media, winning CIO magazine and Six Sigma awards
- Expanded marketing efforts for Teradata by creating an event that visualized knowledge as the socialization of data. This has garnered a finalist position in the SXSW awards
- Established the agency's expertise in the energy sector with Pedernales Electric Cooperative, Reliant Energy and Illumnitex
Tocquigny is nationally recognized as a top-tier interactive agency serving global brands with creative branding and A Measured Approach™ to interactive. With an uncommon breadth of services, Tocquigny can harness the latest trends and technologies in social, interactive, direct response and mobile marketing. Founded by Yvonne Tocquigny in 1980, the agency is propelled by innovation, proven methodologies and hands-on leadership. Tocquigny has been named the "No. 2 Interactive Agency in the Nation" by BtoB Magazine and a "Top 20 Interactive Agency" by Adweek.
For information about CEO Yvonne Tocquigny, check out http://www.tocquigny.com/about-us/leadership/YTocquigny