NEW YORK, Nov. 14, 2016 /PRNewswire/ -- Interactive media and technology company Interlude and Elite Daily, the massively popular web platform geared towards millennials, today announced that they are teaming up to create serialized video content. The partnership is an opportunity to combine Interlude's cutting edge, interactive medium with Elite Daily's expansive knowledge of Generation Y's tastes to deliver immersive video stories that unfold based on individual preferences. Two shows are already underway with more to follow.
New audiences have grown up with a much more active relationship with media entertainment than in the past. They are used to having a voice in shaping what they want to see and hear, rather than passively sitting and absorbing content. Interlude introduces new video entertainment with their consumer platform, Eko, that lets the viewer shape the story as it is being told, delivering engaging "lean-in" experiences that are explorable, personal and unique.
"At Elite Daily, we're always looking for original ways to transform and extend our existing product and create new and innovative offerings that will enhance our audience's experience. This is why our collaboration with Interlude works so well for us as we have the unique ability to tell stories while driving engagement. We're looking forward for what's to come in the next phase of our partnership," said Tyler Gildin, Executive Producer, Elite Daily.
"We are thrilled to be collaborating with Elite Daily, who we see as true leaders at engaging this digitally-native generation," commented Interlude President and COO Jim Spare. "Elite Daily has gained a tremendous reputation for bringing young people the news and lifestyle stories they want to see; we look forward to working together to give those same audiences a chance at shaping the narratives they want, as well."
Interlude's interactive medium is the basis for the shows with Elite Daily, which take their narrative inspiration from the publisher's informed connection to this young audience as well as their most trending stories. One of the first to launch is Zodiac Speed Dating, an interactive series which allows users to find what romantic partners suit them best based on their astrological signs and compatible personality traits. The other is Then/Now, a series in which viewers are introduced to a couple breaking up, and are then invited to explore each episode to see how the separated couple interprets memories from the relationship in different ways, and how those different interpretations impact the present. Flashbacks in this show are interactive for the viewer as they decide how much of each person's side of the story they want to see.
Directed by Casey Donahue, Then/Now made its festival debut at New York Film Festival's Convergence and played at The Future of Storytelling Festival in New York City earlier this month.
Interlude (www.interlude.fm) is a media and technology company that empowers deep emotional bonds between storytellers and consumers through a new medium that lets people shape the story as it's being told. The company's patented technology forms the basis of its consumer platform, Eko, enabling the creation and delivery of stories told in live action video that allow viewers to step into the story. In an Eko video, the story, in effect, listens and can adapt in a multitude of ways as it unfolds.
Interlude partners with entertainment companies, independent creators, and top brands to create episodic series that are distributed on the Eko platform through a network of affiliates on the mobile web, mobile apps, and the web. Interlude investors include Sequoia Capital, NEA, Marker, and Innovation Endeavors. Strategic investors include Sony, MGM, Intel Capital, Warner Music Group and Samsung.
ABOUT ELITE DAILY
Elite Daily (http://elitedaily.com/) is the premier online news platform for and by millennials, the leading source for breaking news and entertainment for the future leaders of our generation. Our tagline, "The Voice of Generation-Y," not only reflects our commitment to delivering content specifically targeted for Generation-Y, but also content shaped by talented media professionals of the same demographic.