29 Jul, 2013, 06:00 ET
WOODLAND HILLS, Calif., July 29, 2013 /PRNewswire/ -- InterMedia Entertainment® has secured a gold-standard spokesman in William Devane to star in commercials for Rosland Capital, one of the nation's leading marketers of investment gold.
InterMedia Advertising has developed a television campaign showcasing Devane in various action settings, including fly fishing, horseback riding and flying a plane.
With the global economy in turmoil, in the commercials Devane advocates the safety and wisdom of buying gold in these times, and then highlights Rosland's reputation for integrity and the company's unique ability regarding speed of product delivery.
Devane is known for his roles in Knot's Landing, as JFK in the acclaimed TV movie Missiles of October, and a recurring role in the Jesse Stone films on CBS that also starred Tom Selleck. He has also been featured in the smash hit TV series Revenge.
"We selected William Devane because he is very much a man's man who resonates with Rosland Capital's target audience," says Robert Yallen, CEO of the InterMedia Group of Companies. "He exudes credibility and believability, and he is a powerfully effective salesman."
Rosland Capital LLC is a leading precious metal asset firm based in Santa Monica, California, that buys, sells, and trades all popular forms of gold, silver, platinum, palladium and other precious metals. Founded in 2008, Rosland Capital strives to educate the public on the benefits of investing in gold bullion, numismatic gold coins, silver, platinum, palladium, and other precious metals.
InterMedia's creative focuses on Rosland Capital's "A+" rating from the Better Business Bureau, its unparalleled product knowledge, and its 10-days-or-less shipping policy. The spots clearly set the company apart from opportunistic gold sellers who hold the buyers' gold for 30 to 45 days before shipping.
The 60-second spots are slated to run on Fox News, as well as InterMedia's proprietary CPM Network™, an unwired system that offers advertisers access to the nation's top cable TV networks at deeply-discounted rates. The CPM Network reaches 87.5 million households nationwide.
"InterMedia has been instrumental in changing the brand image of Rosland from just another commodity in a highly-competitive space to the premier precious metals organization," said Marin Aleksov, CEO of Rosland Capital LLC. "The company has developed a unique marketplace position for us that brings significant value to our clients.
"Getting William Devane through InterMedia's Entertainment Division, a man who represents strength and trust for many Americans, was a real coup," added Aleksov. "We have been highly impressed with the company's experience and clout."
InterMedia has been a leader in lowering customer acquisition costs for clients selling highly-targeted and complex considered-purchases. The agency's expertise ranges from structured settlements and recruiting for the U.S. Army to various educational and insurance products.
"Rosland Capital is one of the foremost companies in the gold marketplace and our campaign is designed to establish—and maintain--it as the leader," says Yallen. "InterMedia has a long history of taking companies to leadership positions, blending brand and direct response strategies, and ensuring unparalleled ROI."
For more information on InterMedia Advertising, contact Yallen at [email protected] or 1 (800) Time-Buy.
About Inter/Media Group of Companies
InterMedia Advertising is a fully integrated $500+ million advertising agency and media organization that uniquely blends direct response advertising with general market techniques. Founded in 1974 and recognized as a major force in the direct response advertising industry, Inter/Media also specializes in retail brand building and advertising support. Inter/Media's proprietary and precedent-setting lead/sales tracking system AccuTrak® provides clients with statistical data on the relationship between advertising spend and consumer response value. The company is comprised of multiple business units--InterMedia Advertising® (strategy, planning and research), InterMedia Time Buying Corp® (offline media execution), InterMedia Interactive (online planning, buying and creative), Mediapoint Network® (Performance-based advertising), Inter/Image Productions®, Inter/Post Productions® Editorial, InterQuantum®, LLC (retail brokering, marketing consulting), InfoTech Development™ (advertising and media metrics technology), InterMedia Properties™ and CPM Network® Inter/Media's unwired networks comprised of cable, broadcast TV, and radio media. For more information, go to http://www.Intermedia-Advertising.com
SOURCE InterMedia Entertainment
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