International Display Advertising's Display Points Units Save The Planet By Helping Restaurants And Bars Go Green While Increasing Their Profitability

Jul 29, 2013, 07:30 ET from International Display Advertising, Inc.

SAINT PETERSBURG, Fla., July 29, 2013 /PRNewswire/ -- International Display Advertising, Inc. (PINKSHEETS: IDAD) ("Display Ads") The Company has thoroughly analyzed both the very favorable cost savings and reduced environmental impact that greatly benefits the planet and the profitability for our Customers with the Display Point Units in their bar and restaurant locations. In addition to the reduction in paper usage, the Display Point Units also eliminate printing lead times and the need for inks and other chemicals as well as courier cost used in printing the Tents, Menus and other disposable table top materials that are now made obsolete in this current paradigm shift in all aspects of advertising to the new medium of digital signage. 

IDAD's initial study included a detailed breakdown of all the location components including the number of tables, Tents or paper units on each table, the cost per order per location, and the average pounds of paper yielded from a single tree.

Also, just released today, in a follow up conversation to the May 13 interview between IDAD and (   Company President Dave Hazzard discusses IDAD's niche market and the fact that Display Points is a green technology that procures very tangible savings of paper products and eliminates all of the subsequent costs of waste disposal. Just a single location with an average 35 tables with the Display Points Units can save $10,868 annually in printed material costs and eliminate the need for 2,600 pounds of paper and save three trees from being harvested. With IDAD's Projections for its short term expansion in South Africa, by the end of the third year of operations with 3,500 bar and restaurant locations being serviced by the Display Point Units, there will be an annual reduction of 9,100,000 pounds of paper product in turn saving over 11,375 trees and reduced operating costs of over $38 million USD.

Dave Hazzard, President of International Display Advertising, Inc. stated, "IDAD is proud to be a good corporate citizen not only by bringing value to our shareholders and saving our customers substantially on reducing advertising costs but mainly by way of helping our customers go green via eliminating paper waste and the unnecessary harvesting of trees that can lead to deforestation and further environmental degradation! IDAD is a green technology that eliminates the need for using a substantial amount of paper. For every 1,000 bar-restaurant locations the Display Points units saves in the neighborhood of 3,200 trees a year, so imagine what the annual savings would be with 50,000 locations with Display Points around the world! "

About the Company; International Display Advertising (IDAD) owns the international rights to market distribute and sell the proprietary interactive digital media of Display Points an interactive digital media company that competes in the Digital-Out-Of-Home (DOOH). IDAD has also developed a location-based Internet advertising platform called Display Points Plus that allows restaurants and advertisers to coordinate efforts outside the venue. IDAD is focusing on engaging consumers with on table browsers/displays in destination locations like restaurants, bars, hotels, and other consumer venues, thus creating a place-based media platform. IDAD enables advertisers to access their target audience in venues where they are captive, out-of-home, and ready to spend money. Unlike web browsers with ad blockers, mobile devices with pull interactive ads, or TV with DVR, IDAD places "browsers" on restaurant tabletops and in consumer venues where ads cannot be blocked. 

Within this IDAD offers advertisers a targeted and measurable consumer interactive media vehicle they can customize by market and venue to assure the most efficient buy.  Consumers will be exposed to a combination of informational content (weather, news, sports scores, movie times etc.) restaurant promotions and menu offerings and advertising. IDAD provides advertisers all the benefits of online digital communication, the ability not just to deliver a static ad message, but also to engage their audience.

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SOURCE International Display Advertising, Inc.