International Franchise Association Educational Foundation Enlists Fish Consulting to Launch New Initiative

HOLLYWOOD, Fla., Dec. 8, 2014 /PRNewswire/ -- Fish Consulting, LLC, a national communications firm specializing in franchise public relations and marketing, announced today that the International Franchise Association (IFA) Educational Foundation has engaged the firm to develop and launch its national Franchising Gives Back program.

The IFA Educational Foundation, the philanthropic arm of the International Franchise Association, has enlisted Fish to lead the campaign's national public relations and website development. Franchising Gives Back will put the spotlight on how franchise businesses give back to their communities through charitable and community support programs. The campaign will officially launch February 16 at the Association's annual convention in Las Vegas.

"We are excited to be working with Fish Consulting's CEO Lorne Fisher and his creative team to launch this new initiative and are doubly grateful because the firm has contributed a portion of its fees as an in-kind donation," said John Reynolds, CFE, Foundation president. Fish Consulting was selected from several firms in an RFP process.

"Over the past decade, Fish has forged a strong relationship with the International Franchise Association, which has been an essential part of our growth," said Lorne Fisher, CFE, CEO and managing partner, Fish Consulting, LLC. "We've supported countless franchise brands over the past 10 years and their various charitable programs. And now, to help the IFAEF celebrate the commitment these companies have made to their local communities is very exciting and rewarding to our entire team."  

As part of the Foundation's "Shaping the Future of Franchising" fundraising campaign launched last February, the Roark Capital Group made a lead gift to the Foundation as the founding sponsor of Franchising Gives Back. 

Founded in 1983, the IFA Educational Foundation is a 501 (c)(3) tax-exempt organization and supported through the generous contributions of IFA members and others. The Foundation's mission is to advance franchising and the free enterprise system by increasing the knowledge and professional standards of all members of the franchising community; educating the next generation of franchise practitioners; increasing recognition of franchising's key role in the free enterprise system; and providing comprehensive information and research about important developments and trends in franchising.

Fish recently celebrated its 10^th anniversary and has experienced significant growth over the past several years. In 2014, Fish was named to the Inc. 5000, Inc. Magazine's ranking of the fastest growing privately held companies in America. Fish was one of 120 South Florida-based businesses to make this list.

About Fish Consulting
Fish is proud to leverage its experience in franchising to serve some of the industry's leading concepts including Massage Envy Spa, Baskin-Robbins, Valpak, The Melting Pot, Orangetheory Fitness and Jiffy Lube, among others. The agency's support for franchise clients range from brand building, franchisee recruitment and internal communications to crisis communications, cause marketing, local/national media relations and social media management. Fish is based in Hollywood, FL, with operations in Atlanta, Washington, D.C., New York and London. For more information call 954-893-9150 or visit www.fish-consulting.com. For additional franchise insights visit Fish's blog Fish on Franchising at www.fishonfranchising.com, follow on Twitter @fishconsulting or Facebook.

Contact:
Ashley Rodriguez
arodriguez@fish-consulting.com
571-312-6174

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SOURCE Fish Consulting, LLC