DAYTONA BEACH, Fla., April 13, 2011 /PRNewswire/ -- International Speedway Corporation (NASDAQ Global Select Market: ISCA; OTC Bulletin Board: ISCB) ("ISC") today announced a partnership with STP Brands at seven of its major motorsport facilities including event entitlement positions at Kansas Speedway and Chicagoland Speedway. Financial terms were not disclosed.
Under the terms of the agreement, STP will serve as the title sponsor for the June 5, 2011 NASCAR Sprint Cup Series race at Kansas Speedway and the June 4, 2011 Nationwide Series race at Chicagoland Speedway. In addition, STP will have track sponsorships at Darlington Raceway, Daytona International Speedway, Michigan International Speedway, Richmond International Raceway and Talladega Superspeedway.
"We are extremely proud to announce this multi-year partnership with STP at several ISC tracks," said Daryl Q. Wolfe, Vice President and Chief Marketing Officer at ISC. "It is always great to see iconic sponsors like STP take a renewed interest in the sport, especially given STP's long and rich history in NASCAR and motorsports as a whole. We take pride in developing strong promotional platforms for our partners and we look forward to working closely with STP in the future to meet and exceed their marketing objectives."
International Speedway Corporation:
International Speedway Corporation is a leading promoter of motorsports activities, currently promoting more than 100 racing events annually as well as numerous other motorsports-related activities. The Company owns and/or operates 13 of the nation's major motorsports entertainment facilities, including Daytona International Speedway® in Florida (home of the DAYTONA 500®); Talladega Superspeedway® in Alabama; Michigan International Speedway® located outside Detroit; Richmond International Raceway® in Virginia; Auto Club Speedway of Southern California(SM) near Los Angeles; Kansas Speedway® in Kansas City, Kansas; Phoenix International Raceway® in Arizona; Chicagoland Speedway® and Route 66 Raceway(SM) near Chicago, Illinois; Homestead-Miami Speedway(SM) in Florida; Martinsville Speedway® in Virginia; Darlington Raceway® in South Carolina; and Watkins Glen International® in New York. In addition, ISC promotes major motorsports activities in Montreal, Quebec, through its subsidiary, Stock-Car Montreal.
The Company also owns and operates MRN® Radio, the nation's largest independent sports radio network and Americrown Service Corporation(SM), a subsidiary that provides catering services, food and beverage concessions, and produces and markets motorsports-related merchandise. For more information, visit the Company's Web site at www.internationalspeedwaycorporation.com.
Armored AutoGroup Inc., headquartered in Danbury, Conn., is primarily comprised of the Armor All® and STP® brands. The current Armor All product line of protectants, wipes, tire and wheel care products, glass cleaners, leather care products and washes is designed to clean, shine and protect interior and exterior automobile surfaces. The STP product line of oil and fuel additives, functional fluids and automotive appearance products has a broad customer base ranging from professional racers to car enthusiasts and "Do-it-Yourselfers".
Our company has a diversified geographic footprint with direct operations in the United States, Canada, Australia and the U.K. and distributor relationships in approximately 50 countries.
SOURCE International Speedway Corporation