DAYTONA BEACH, Fla., March 31, 2011 /PRNewswire/ -- Strong customer focus is a leading initiative at International Speedway Corporation ("ISC"). In recognition of its efforts, the Company was awarded the Gartner & 1to1 Media CRM Excellence Award in Integrated Marketing today at the Gartner Customer 360 Summit.
ISC was recognized for achieving its goal of becoming a lifecycle, or "relationship" marketer, and most effectively achieving an integrated marketing initiative. The company was also recognized for achieving a 360-degree view of each customer and prospect, which enhanced the quality and reliability of consumer data.
"Our fans are the lifeblood of our sport and across the company, we continue to leverage innovation and technology to more closely engage our customers on a year-round basis," said ISC Chairperson and Chief Executive Officer Lesa France Kennedy. "By building a more direct customer relationship, we can continue to deliver the best value and experience to our guests at the race track and beyond. Congratulations to our entire team on receiving this prestigious award in recognition of their efforts."
ISC joined four other companies recognized at the Gartner Customer 360 Summit in Los Angeles: CEMEX USA – Customer Experience; COOP – Cooperativa de Consumo – Customer Analytics; Golden State Warriors – Social Engagement; and, Vivint – Enterprise Efficiency.
About Gartner Customer 360 Summit:
The Gartner Customer 360 Summit is a comprehensive event offering the latest customer strategies and technologies, how those technologies affect your customer relationship initiatives, and what organizational and cultural changes must occur to meet your company's goals. Additional information is available at www.gartner.com/us/crm. The identification of a Gartner Award winner is not an endorsement by Gartner of any vendor, product or service.
International Speedway Corporation is a leading promoter of motorsports activities, currently promoting more than 100 racing events annually as well as numerous other motorsports-related activities. The Company owns and/or operates 13 of the nation's major motorsports entertainment facilities, including Daytona International Speedway® in Florida (home of the DAYTONA 500®); Talladega Superspeedway® in Alabama; Michigan International Speedway® located outside Detroit; Richmond International Raceway® in Virginia; Auto Club Speedway of Southern California(SM) near Los Angeles; Kansas Speedway® in Kansas City, Kansas; Phoenix International Raceway® in Arizona; Chicagoland Speedway® and Route 66 Raceway(SM) near Chicago, Illinois; Homestead-Miami Speedway(SM) in Florida; Martinsville Speedway® in Virginia; Darlington Raceway® in South Carolina; and Watkins Glen International® in New York. In addition, ISC promotes major motorsports activities in Montreal, Quebec, through its subsidiary, Stock-Car Montreal.
The Company also owns and operates MRN® Radio, the nation's largest independent sports radio network and Americrown Service Corporation(SM), a subsidiary that provides catering services, food and beverage concessions, and produces and markets motorsports-related merchandise. For more information, visit the Company's Web site at www.internationalspeedwaycorporation.com.
SOURCE International Speedway Corporation