International Spy Museum Taps DMI's Pappas Group as Its Agency of Record
DMI Company Enters Comprehensive Three-Year Agreement to Drive Attendance and Engagement
BETHESDA, Md., Jan. 27, 2015 /PRNewswire/ -- The International Spy Museum in Washington, D.C. has been at the forefront of creatively engaging with its visitors and consequently has become a leading attraction for tourists and residents alike. Following an extensive review, the International Spy Museum has named the Pappas Group, a DMI company, as its new agency of record. Learn more about DMI's Brand and Marketing capabilities here: http://dminc.com/integrated-approach/brand-marketing/.
The three-year contract will employ a full range of the agency's services, including brand strategy and development, multi-channel marketing, media planning and buying, social media strategy and campaign reporting and optimization. To learn more about the International Spy Museum click here: http://www.spymuseum.org/.
- A marriage of insight and technology – The Pappas Group builds brands for the connected era. Marrying an understanding of the latest trends and behaviors with deep, research-driven customer insights, Pappas creates a consumer-centric, cohesive experience whenever they engage with a brand.
- Comprehensive customer engagement – As a DMI company, Pappas connects organizations with customers in unprecedented ways via dynamic mobile and brand strategy, product and app development, content marketing and campaign creation, mobile and social marketing, and customer relationship management.
- Illuminating hidden history – The International Spy Museum features the largest collection of international espionage artifacts ever placed on public display. These artifacts illuminate the work of famous spies and pivotal espionage actions, as well as help bring to life the strategies and techniques of the men and women behind some of the most secretive espionage missions in world history.
Anthony Pappas, president of Pappas Group, a DMI company, said:
"We're thrilled to be chosen to work with one of DC's most exciting destinations in enhancing awareness of its brand and driving attendance. As the museum prepares to move into an expanded location, it will present us with a terrific opportunity to flex our creative and strategic capabilities."
Tamara Christian, COO, International Spy Museum, said:
"In promoting the Spy Museum, we needed to go beyond traditional approaches to capturing visitors' attention. The Pappas Group demonstrated a unique understanding of how consumers are engaging with brands today and how to navigate this changing landscape."
About DMI:
DMI is a leading provider of mobile enterprise and big data solutions and services, including mobile strategy, mobile UX and app solutions, omni-channel commerce, mobile brand and marketing, big data management and analytics, and secure mobile device, app and data management. The company's commitment to excellence in service delivery has resulted in dramatic growth and an expanding client base that includes hundreds of Fortune 1000 commercial clients and all fifteen U.S. Federal Departments. DMI is headquartered in Bethesda, MD, with satellite offices all around the world. Additional information is available at www.dminc.com and on LinkedIn, Twitter, Facebook, and Google+.
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DMI
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