KANSAS CITY, Mo., July 25, 2017 /PRNewswire/ -- AutoAlert's Social Media Director, Joey Little, has been invited to speak at Internet Battle Plan XXII on August 8 and 9 in Clearwater, Fla. His workshop, "Harnessing the Power of True Communication," will highlight the reasons why effective communication, automotive equity mining, data mining, and online shopping behavior are powerful, irreplaceable tools for ensuring the success of today's auto dealerships.
Little will discuss how customers are more informed than ever and expect relevant, credible communication and offers from dealerships. He will share AutoAlert's intelligent-marketing and data-mining solutions, teaching dealerships that the right automotive data-mining and marketing software ensures the right customer is reached at the right time with the right offer.
"Automotive data mining allows you to find customers with the highest prospects of favorably receiving your dealership's marketing communication," Little says. "Timing is everything."
AutoAlert's tools help start the right conversation in the service drive, where Little says up to 20 percent of customers are ready to swap keys through equity and incentives from the OEM. "The most difficult marketing feat is to get customers on the showroom floor," Little says. "Through your service drive, the customers are already in the door, so why wouldn't you have that conversation and present an upgrade offer?"
Attendees will also learn the importance of effective internal dealership communication with employees. Each employee individually represents the dealership's brand and has a direct impact on the customer. Little will share tips for inspiring and motivating employees through purposeful communication.
Little is a familiar face at the auto industry's top conferences. He specializes in helping dealerships implement social media and navigate its ever-changing waters to strengthen customer relationships and drive sales. This is his fourth appearance at the Internet Battle Plan conference, hosted by Jim Zeigler.
A pioneer in equity mining and client engagement, AutoAlert was founded in 2002 and now leads the automotive industry in dealership data mining and trade-cycle management. The company's focus is on helping dealerships identify high-quality sales opportunities, increase gross margin, and improve customer retention. Visit www.autoalert.com to learn more about AutoAlert's software solutions for growing and supporting dealerships.
Little's workshop will be at 4:15 p.m. on August 8 at the Sheraton Sand Key Resort in Clearwater. For media inquiries, contact Jessica Gates at [email protected].