Internet Broadcasting Completes Migration Of Client TV Stations To New ibPublish 2 Digital Publishing Platform

Latest features to be added include expanded video metrics tracking, improved editing functionality and enhanced severe weather capabilities

Jul 02, 2012, 12:20 ET from Internet Broadcasting

ST. PAUL, Minn., July 2, 2012 /PRNewswire/ -- Internet Broadcasting (IB), the leading provider of digital publishing technology and services, today announced it has completed the migration of its clients to its new ibPublish 2 web content management system for local-television broadcasters.

TV station sites of IB clients Bonten Media, Hearst Television, Morgan Murphy Media, Post-Newsweek Stations and others have migrated to the new platform.

IB invested more than $10 million and thousands of development hours to create the new platform, a cloud-based, architected solution.  Designed for local TV stations, ibPublish 2 meets the specific needs of local media who must reliably deliver news and rich-media content with exceptional speed and scale.

"Our clients want the freedom and power to distribute ever-increasing quantities of rich-media and video content to an expanding number of platforms and properties," said Elmer Baldwin, CEO and president of Internet Broadcasting.  "The results our client stations have realized so far are very encouraging.  We are at the beginning of a new era, providing our clients with powerful, flexible and future-proof platform solutions. " 

IB will continue to invest in improvements to its new platform and has recently released upgrades to ibPublish 2, including:

  • Expanded content embedding, enabling publishers to embed videos, galleries and images in the body of articles using either the Web or Desktop Editor functions;
  • Showcase Player Analytics, tracking video views in Google Analytics;
  • A new hurricane section, featuring interactive, multi-region infrared satellite, visible satellite, and sea surface maps; forecasts and observations; storm models, potential storm tracks, and storm radii; radar and satellite views; severe weather and hurricane alerts; and automatically updated National Hurricane Center information on active Atlantic and Caribbean tropical depressions, storms and hurricanes – including speed, position and trajectory.


About Internet Broadcasting
Aiming to transform how broadcast media leaders engage and interact with their audiences, Internet Broadcasting offers scalable publishing solutions that power digital growth and strengthen consumer relationships. Internet Broadcasting solutions include an innovative SaaS-based web publishing platform, original and syndicated content, and the IB Digital Agency, one of the largest digital advertising agencies.  Internet Broadcasting has had a long-term focus on serving local television companies with award-winning websites and services. Leading media companies such as Hearst Television, E.W. Scripps, CNN, The Washington Post Company's Post-Newsweek Stations group and Turner Broadcasting are clients.  Founded in 1996, Internet Broadcasting is headquartered in St. Paul, Minn.  For more information, visit


Tom Campo
Campo Communications, LLC
(212) 590-2464

SOURCE Internet Broadcasting