Internet Broadcasting Introduces ibPublish 2, A Digital Publishing Platform That Powers High-Performing Online Properties for Broadcast News

Newsroom-Centric Content Management System Simplifies Digital Publishing Processes and Seamlessly Distributes Content to Mobile and Social Channels

Apr 02, 2012, 11:02 ET from Internet Broadcasting

ST. PAUL, Minn., April 2, 2012 /PRNewswire/ -- Internet Broadcasting, the leading provider of digital publishing technology and services for local TV newsrooms, today introduced ibPublish 2, the most advanced digital content management and publishing platform built for the TV broadcast industry and designed for the future of digital publishing.

ibPublish 2 is a cloud-based architected solution that enables newsrooms to produce deep, engaging news and information with fast, seamless distribution to mobile and social media channels.   The platform is already in production with Internet Broadcasting clients, who are being supported with services including planning, migration, training, best practices and custom development.

With ibPublish 2, journalists, promotions staff and other content publishers have access to simplified publishing interfaces, resulting in increased productivity and broader participation in the publishing process.  Super-users now have an unprecedented level of control and flexibility, including the ability to create content sections that update dynamically, and to design page layouts on the fly.  Station managers have the power to realize their business strategies and brand visions in the digital space, free from technical limitations. For audiences, this translates to an intuitive, relevant and engaging experience with the station's brand across Web, mobile and social environments.

"Television broadcasters are seeking to leverage the investments and talents they devote to content development in new ways -- so they can further strengthen their brand and engage their audiences," said Elmer Baldwin, president and CEO of Internet Broadcasting. "ibPublish 2 responds by automating the publication process and supporting simultaneous publishing across mobile devices. That frees broadcasters to focus on their core competence -- developing great local-news content -- and helps make digital journalism profitable."

The ibPublish 2 platform offers these features:

  • Dramatic simplification of digital publishing
    Accelerates time to publish with high-powered tools for super users and simplified workflows for other contributors, enabling the entire organization to publish digital content.
  • Superior user experience improves audience engagement
    High-performing, fast-loading pages deliver exceptional user experience, while dynamic and contextual publishing capabilities extend engagement.
  • Genuinely integrated mobile and social
    Fully integrated apps and mobile Web sites offers seamless multi-channel publishing, on-the-fly content and display changes, campaign management and social enabled by a robust suite of APIs.
  • Adaptive platform provides full spectrum of control
    Publishers have complete control with fully customizable digital solutions and the ability to add new products -- all enabled by the cloud-based platform.

Strong Partnerships with World-Class Technology Providers

ibPublish 2 incorporates software and services from world-class technology partners, including, among others,  CoreMedia, a leading provider of Web content management (WCM) software; Kaltura, the world's leading video platform, providing video management, publishing, authoring, distribution and monetization solutions for media companies, enterprises, educational institutions and service providers; and Akamai, the leading cloud-based platform designed to help provide secure, high-performing user experiences on any device.  In addition, ibPublish 2 supports other technology and service partners in order to provide additional functionality and content such as national news, sports and weather.    

"We have integrated technologies that form a development community aligned in the best interests of Internet Broadcasting clients and the market we serve," Baldwin added.   "This community reflects the efforts of hundreds of talented developers and engineers and is supported by a company that has been servicing TV broadcasters' needs for more than 15 years."

"Local publishers have arguably the most complex set of needs of any digital publisher," said Roger Keating, senior vice president, digital media, for Hearst Television and an Internet Broadcasting director.  "Given the volume of content, the number of iterations, and the very distributed nature of what we're publishing, we demand a lot from a publishing system -- and the tasks for which we are looking to a digital publishing platform to support us have grown in complexity.  Internet Broadcasting has taken on the challenge of fully retooling their publishing platform to meet our needs -- not just for this year, but for the next decade."

About Internet Broadcasting

Aiming to transform how broadcast media leaders engage and interact with their audiences, Internet Broadcasting offers publishing solutions that power digital growth. Internet Broadcasting solutions include an innovative cloud-based publishing platform, original syndicated content and a digital advertising agency that executes 25,000 campaigns annually.  Internet Broadcasting has had a long-term focus on local television companies and leading media companies such as Hearst Television, E.W. Scripps, CNN, The Washington Post Company's Post-Newsweek Stations group and Turner Broadcasting.  Founded in 1996, Internet Broadcasting is headquartered in St. Paul.  For more information, visit

For Internet Broadcasting:
Tom Campo
Campo Communications, LLC
(212) 590-2464

SOURCE Internet Broadcasting